Big data in practice : how 45 successful companies used big data analytics to deliver extraordinary results / Bernard Marr.

Format:

Book

Author/Creator:

Marr, Bernard, author.

Series:

THEi Wiley ebooks.

THEi Wiley ebooks

Language:

English

Subjects (All):

Consumer behavior.

Strategic planning.

Big data.

Physical Description:

1 online resource (xi, 308 p.)

Edition:

1st ed.

Place of Publication:

West Sussex, United Kingdom : Wiley, 2016.

System Details:

Access using campus network via VPN at home (THEi Users Only).

Summary:

The best-selling author of Big Data is back, this time with a unique and in-depth insight into how specific companies use big data. Big data is on the tip of everyone's tongue. Everyone understands its power and importance, but many fail to grasp the actionable steps and resources required to utilise it effectively. This book fills the knowledge gap by showing how major companies are using big data every day, from an up-close, on-the-ground perspective. From technology, media and retail, to sport teams, government agencies and financial institutions, learn the actual strategies and processes being used to learn about customers, improve manufacturing, spur innovation, improve safety and so much more. Organised for easy dip-in navigation, each chapter follows the same structure to give you the information you need quickly. For each company profiled, learn what data was used, what problem it solved and the processes put it place to make it practical, as well as the technical details, challenges and lessons learned from each unique scenario. Learn how predictive analytics helps Amazon, Target, John Deere and Apple understand their customers; Discover how big data is behind the success of Walmart, LinkedIn, Microsoft and more; Learn how big data is changing medicine, law enforcement, hospitality, fashion, science and banking; Develop your own big data strategy by accessing additional reading materials at the end of each chapter.

Contents:

Introduction

1 Walmart: How Big Data Is Used To Drive Supermarket Performance

2 CERN: Unravelling the Secrets of the Universe with Big Data

3 Netflix: How Netflix Used Big Data to Give Us the Programmes We Want

4 Rolls-Royce: How Big Data Is Used To Drive Success In Manufacturing

5 Shell: How Big Oil Uses Big Data

6 Apixio: How Big Data Is Transforming Healthcare

7 Lotus F1 Team: How Big Data Is Essential To The Success Of Motorsport Teams

8 Pendleton & Son Butchers: Big Data for Small Business

9 US Olympic Women's Cycling Team: How Big Data Analytics Is Used To Optimize Athletes' Performance

10 ZSL: Big Data In The Zoo And To Protect Animals

11 Facebook: How Facebook Use Big Data to Understand Customers

12 John Deere: How Big Data Can Be Applied On Farms

13 Royal Bank of Scotland: Using Big Data to Make Customer Service More Personal

14 LinkedIn: How Big Data Is Used To Fuel Social Media Success

15 Microsoft: Bringing Big Data To The Masses

16 Acxiom: Fuelling Marketing With Big Data

17 US Immigration and Customs: How Big Data Is Used To Keep Passengers Safe and Prevent Terrorism

18 Nest: Bringing the Internet of Things into The Home

19 GE: How Big Data Is Fuelling the Industrial Internet

20 Etsy: How Big Data Is Used In A Crafty Way

21 Narrative Science: How Big Data Is Used To Tell Stories

22 BBC: How Big Data Is Used In The Media

23 Milton Keynes: How Big Data Is Used To Create Smarter Cities

24 Palantir: How Big Data Is Used To Help The CIA And To Detect Bombs In Afghanistan

25 Airbnb: How Big Data Is Used To Disrupt the Hospitality Industry

26 Sprint: Profiling Audiences Using Mobile Network Data

27 Dickey's Barbecue Pit: How Big Data Is Used to Gain Performance Insights Into One Of America's Most Successful Restaurant Chains

28 Caesars: Big Data At The Casino

29 Fitbit: Big Data In The Personal Fitness Arena

30 Ralph Lauren: Big Data In The Fashion Industry

31 Zynga: Big Data In The Gaming Industry

32 Autodesk: How Big Data Is Transforming The Software Industry

33 Walt Disney Parks and Resorts: How Big Data Is Transforming Our Family Holidays

34 Experian: Using Big Data To Make Lending Decisions And To Crack Down On Identity Fraud

35 Transport for London: How Big Data Is Used To Improve And Manage Public Transport In London

36 The US Government: Using Big Data To Run A Country

37 IBM Watson: Teaching Computers To Understand And Learn

38 Google: How Big Data Is At The Heart Of Google's Business Model

39 Terra Seismic: Using Big Data To Predict Earthquakes

40 Apple: How Big Data Is At The Centre Of Their Business

41 Twitter: How Twitter And IBM Deliver Customer Insights From Big Data

42 Uber: How Big Data Is At The Centre Of Uber's Transportation Business

43 Electronic Arts: Big Data In Video Gaming

44 Kaggle: Crowdsourcing Your Data Scientist

45 Amazon: How Predictive Analytics Are Used To Get A 360-Degree View Of Consumers

Final Thoughts

About the Author

Acknowledgements

Index.

Notes:

Includes index.

Description based on print version record.

ISBN:

9781119231394

1119231396

9781119231417

1119231418

OCLC:

943710495