Zen and the art of business communication : a step-by-step guide to improving your business writing skills / Susan L. Luck.

Format:

Book

Author/Creator:

Luck, Susan L., author.

Series:

Corporate communication collection. 2156-8170

Corporate communication collection, 2156-8170

Language:

English

Subjects (All):

Business writing.

Physical Description:

1 online resource (188 pages)

Edition:

First edition.

Place of Publication:

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016.

Summary:

In today's online world, our professional image depends on our ability to communicate. Whether we're communicating by email, text, social media, written reports, or presentations, how we use our words often determines how others view us. This book offers tips and techniques that can improve anyone's professional image. It covers how to analyze your multiple audiences and strategies for communicating your message effectively for each; structuring your message for greatest readability and effect; persuasion and tone; and how to face your own fears of writing. The content is delivered in a simple, clear style that reflects the Zen approach of the title, perfect for both the entry-level employee and the seasoned executive.

Contents:

1. Introduction

2. Honor focus

3. Honor purpose and identity

4. Honor your goals

5. Honor the audience

6. Honor the structure

7. Honor clarity

8. Embrace the fear

9. Honor the reader

10. Honor the positive

11. Honor the concrete

12. Honor the definite

13. Respect the flow

14. Honor truth

15. Know the devil in the details

References

Index.

Notes:

Includes bibliographical references (pages 183-184) and index.

Title from PDF title page (viewed on August 29, 2016).

ISBN:

1-60649-957-2

OCLC:

958390938