Starting an online business : all-in-one / by Shannon Belew and Joel Elad.

Format:

Book

Author/Creator:

Belew, Shannon, author.

Elad, Joel, author.

Series:

--For dummies.

For dummies

Language:

English

Subjects (All):

Business enterprises--Computer networks.

Business enterprises.

New business enterprises--Computer networks.

New business enterprises.

Internet marketing.

Physical Description:

1 online resource (915 pages) : illustrations.

Edition:

Fifth edition.

Place of Publication:

Hoboken, New Jersey : John Wiley & Sons, Inc., 2017.

Summary:

Start a successful online business--and be your own boss! Being an online entrepreneur means more than just building a website--and this book breaks down everything you need to know to be successful. Inside, you'll get plain-English explanations and easy-to-follow instruction on online business basics, legal and accounting issues, website design, Internet security, boosting sales, e-commerce, and so much more. While the ideas and concepts behind starting an online business are tried and true, the tools available to entrepreneurs change and evolve quickly--and often.

Contents:

Start-up essentials

Legal and accounting

Website functionality and aesthetics

Online and operating

Managing security risks

Online marketing basics

Retail to e-tail

E-commerce fundamentals

E-business for the nonprofit

E-commerce trends and market opportunities

E-commerce advanced.

Notes:

Includes index.

Description based on print version record.