Social content marketing for entrepreneurs / Jim Barry.

Format:

Book

Author/Creator:

Barry, Jim., author.

Series:

Digital and social media marketing and advertising collection. 2333-8830

Digital and social media marketing and advertising collection, 2333-8830

Language:

English

Subjects (All):

Internet advertising.

Online social networks.

Physical Description:

1 online resource (322 p.)

Edition:

First edition.

Place of Publication:

New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015.

Summary:

This book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns and mobile marketing techniques are transforming companies that embrace inbound marketing. Targeted for business professionals and students that are saturated with social technology updates, the book offers a more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike books that cover social media one platform or technology at a time, this book is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans.

Contents:

Part 1. Getting audiences to TALK

1. Educating targets with TRUSTED content

2. Escorting prospects with frame-of-mind connections

3. SHIPPING content with an emotional twist

Part 2. Getting audiences to RAISE your brand

4. Earning readership with content mastery

5. Evangelizing with employee ADVOCATES

6. Enchant Influencers through OUTREACH

7. Enlist followers with a STAMP

8. Expose content that will RUNLAPS

Part 3. Getting audiences to REACT

9. Empowering brand ambassadors to RESONATE

10. Engage communities through CONVERSATION

11. E-mail engaging and perpetuating proprietary audiences

12. Enabling mobile CUSTOMER experiences

13. Enrolling trial users with freemiums

Future: social content-marketing predictions from a strategic planning perspective

Index.

Notes:

Includes bibliographical references and index.

Title from PDF title page (viewed on January 26, 2015).

ISBN:

9781631572135

163157213X

OCLC:

900878654