Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson.

Format:

Book

Author/Creator:

Bodea, Tudor.

Contributor:

Ferguson, Mark.

Series:

Marketing strategy collection. 2150-9662

Marketing strategy collection, 2150-9662

Language:

English

Subjects (All):

Pricing.

Revenue management.

Market segmentation.

Physical Description:

1 online resource (173 p.)

Edition:

1st ed.

Place of Publication:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.

Language Note:

English

Summary:

Pricing analytics uses historical sales data with mathematical optimization to set and update prices offered through various channels in order to maximize profit. A familiar example is the passenger airline industry, where a carrier may sell seats on the same flight at many different prices. Pricing analytics practices have transformed the transportation and hospitality industries and are increasingly important in industries as diverse as retail, telecommunications, banking, health care, and manufacturing. The aim of this book is to guide students and professionals on how to identify and exploit pricing opportunities in different business contexts.

Contents:

1. Theory of pricing analytics

2. The practice of pricing analytics

3. Dynamic pricing and markdown optimization

4. Pricing in business-to-business environments

5. Customer behavior aspects of pricing

Appendix A. Dichotomous logistic regression

Appendix B. Pricing analytics using R

Notes

References

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 147-151) and index.

Title from PDF t.p. (viewed on January 25, 2012).

ISBN:

9781782680888

1782680888

9781283892926

1283892928

9781606492581

1606492586

OCLC:

774870137

Publisher Number:

2 BEP