The strategic management of higher education : serving students as customers for institutional growth / [edited by] Hamid H. Kazeroony.

Format:

Book

Contributor:

Kazeroony, Hamid H.

Series:

Strategic management collection. 2150-9646

Strategic management collection, 2150-9646

Language:

English

Subjects (All):

Universities and colleges--Administration.

Universities and colleges.

Physical Description:

1 online resource (184 pages)

Edition:

1st ed.

Place of Publication:

[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012.

Language Note:

English

Summary:

This book is targeted at the professionals who are interested in reorganizing or restructuring their higher education or postsecondary institutions. It examines the needs of learners in the 21st century, the rise of for-profit higher-education institutions, and the technological innovations impacting postsecondary education. It also provides examples of administrative processes and how to satisfy regulatory agencies' standards to take advantage of a particular marketing niche for attracting students. This book is organized into 13 chapters that address the changing environment of higher education and the administrative structure, challenges, and requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provide a summary of findings and additional recommendations.

Contents:

1. Strategies to better serve students and grow institutions / Hamid H. Kazeroony

2. The changing environment of higher education / Olga Kovbasyuk and Glyn Rimmington

3. Organizational culture in higher education / Rana Zeine, Michael Hamlet, Patrick Blessinger, and Cheryl Boglarsky

4. Change process in existing institutions / David P. Bugay

5. The changing learners / Michael J. Sukowski

6. Supporting learners' activities / Robert Thorn

7. Online, hybrid, and face-to-face higher education / Dakin Burdick

8. Publishers' technologies and their impact on higher education / Virginia Jones

9. Administrative and academic structures: for-profit and not-for-profit / Andrew Carpenter and Craig N. Bach

10. Funding: student loans, scholarships, and endowments / Santa Ono, Kristi Nelson, Gisela Escoe, and Caroline Miller

11. Accreditation / Cyndy J. Woods-Wilson

12. Marketing your institution and its programs / Helena Kantanen

13. The 21st century higher education strategy road map / Hamid H. Kazeroony

References

Index.

Notes:

Description based upon print version of record.

Includes bibliographical references (p. 147-164) and index.

Title from PDF t.p. (viewed on January 25, 2012).

ISBN:

9781782681106

1782681108

9781283893084

1283893088

9781606491034

1606491032

OCLC:

774870145

Publisher Number:

2 BEP