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Brand identity in sport / Jason W. Lee, Susan Westcott Alessandri.
- Format:
- Book
- Author/Creator:
- Lee, Jason W., author.
- Alessandri, Susan Westcott, author.
- Language:
- English
- Subjects (All):
- Sports--Marketing--Research.
- Sports.
- Sports--Social aspects.
- Sports--Economic aspects.
- Sports--Marketing.
- Research.
- Physical Description:
- xviii, 136 pages : illustrations ; 22 cm
- Place of Publication:
- Durham, North Carolina : Carolina Academic Press, [2018]
- Summary:
- "An organization's brand identity elements serve various purposes. In sport, they provide a means for identity, recognition, and even "community," as they can serve to bind individuals together and differentiate groups from others. Examinations of various core brand identity elements are addressed throughout this book, including an examination of primary elements, such as names, logos, color palettes, and more"-- Provided by publisher.
- Contents:
- The elements of brand identity
- Names
- Logos and mascots
- Color
- Architecture, interior design, and landscaping
- Uniforms and game day rituals
- Actions and behaviors
- Communicating the brand identity
- Touchpoints
- Protecting and exploiting the brand identity
- Trademarks and licensing.
- Notes:
- Includes bibliographical references (pages 109-123) and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Class of 1924 Book Fund.
- ISBN:
- 9781531000097
- 1531000096
- OCLC:
- 1027740686
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