Guide to Business Planning [electronic resource].

Format:

Book

Contributor:

Zehle, Stefan.

Friend, Graham.

Language:

English

Physical Description:

1 online resource (288 p.)

Edition:

2nd ed.

Place of Publication:

London : Economist Books, 2008.

Language Note:

English

Summary:

A comprehensive guide to various aspects of preparing and using a business plan. It includes tools for analysing the market, customers, competitors, and the business environment; techniques for examining and choosing between alternative strategic options; and a business planning model to help prepare financial forecasts.

Contents:

Preliminaries; Contents; 1 Introduction; 2 The business plan; 3 The business planning process; 4 Strategic planning; 5 Analysing the environment; 6 Analysing the firm; 7 Industry and competitor analysis; 8 Product and portfolio analysis; 9 SWOT analysis; 10 Generating strategic options; 11 Market analysis and strategy; 12 Market forecasting; 13 The operational plan; 14 Modelling the business; 15 Accounting principles; 16 Completing the financial statements; 17 Reviewing the financial statements; 18 Evaluating strategic options; 19 Funding issues; 20 Risk analysis

21 Presenting the business plan and obtaining approval22 Implementing the business plan; Appendix; Index;

Notes:

Description based upon print version of record.

ISBN:

1-84765-115-1

OCLC:

630531688