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Yo reinareÌ : el Divino NinÌo en la comunicacioÌn publicitaria. / Carlos AndreÌs Arango Lozano; Jairo Roberto Sojo GoÌmez.
- Format:
- Book
- Author/Creator:
- Arango Lozano, Carlos AndreÌs, author.
- Sojo GoÌmez, Jairo Roberto, author.
- Language:
- English
- Subjects (All):
- Bogotá (Colombia)--Religious life and customs.
- Bogotá (Colombia).
- BogotaÌ (Colombia)--Religious life and customs.
- BogotaÌ (Colombia).
- Jesus Christ--Cult--Colombia--Bogotá.
- Jesus Christ.
- Cults.
- Colombia.
- Colombia--Bogotá.
- Religion in advertising--Colombia.
- Religion in advertising.
- Symbolism in advertising--Colombia.
- Symbolism in advertising.
- Popular culture--Religious aspects--Catholic Church.
- Popular culture.
- Physical Description:
- 172 pages : illustrations ; 21 x 23 cm
- Other Title:
- Divino NinÌo en la comunicacioÌn publicitaria.
- Place of Publication:
- [BogotaÌ] : Editorial UTADEO, Universidad de BogotaÌ Jorge Tadeo Lozano, 2018.
- Language Note:
- In Spanish.
- Summary:
- The popular devotion to the Divino Niño (Divine Child) began in Bogota Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinare" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino Niño (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of Bogotá, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20.
- The popular devotion to the Divino NinÌo (Divine Child) began in Bogota Colombia in the 1920's. The Christian icon has the legend the words "Yo Reinare" (I will reign) at the base of the statue. The present research work studies the cases in which the image is commercially used in items such as toys, backpacks, watches, caps and the corporate identity of some commercial establishments. "The present book exposes the different uses of the image of the Divino NinÌo (Divine Child) as a graphic resource in advertising, generally associated with the popular and everyday and also deals with how it has become in our days an almost habitual phenomenon in the streets of BogotaÌ, an evidence of the extraordinary strength it has gainedʺ (HKB Translation)--Pages 19-20.
- Notes:
- Includes bibliographical references (pages 167-172)
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Anne and Joseph Trachtman Memorial Book Fund.
- ISBN:
- 9789587252309
- 9587252306
- OCLC:
- 1039256070
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