Magazines : a complete guide to the industry / David E. Sumner and Shirrel Rhoades.

Format:

Book

Author/Creator:

Sumner, David E., 1946-

Contributor:

Rhoades, Shirrel.

Series:

Media industries ; 1550-1043 v. 2.

Media industries, 1550-1043 ; v. 2

Language:

English

Subjects (All):

Periodicals.

Periodicals--Publishing.

Physical Description:

viii, 211 pages ; 23 cm.

Place of Publication:

New York : P. Lang, [2006]

Summary:

"Here is a concise overview of everything you want to know about the magazine production process, from the conception of article ideas through printing and distribution. Looking at magazine publishing from the "micro" view - individual magazines - to the "macro" view - industry trends, history, and issues - this book contains chapters on how to launch a new magazine and write a business plan. Magazines: A Complete Guide to the Industry is ideal for students in magazine editing, management, and publishing courses; entrepreneurs who want to launch a new magazine; or magazine staff members who are new to the industry."--Publisher's website.

Contents:

1. Why magazines are special

2. The people who work at magazines

3. How magazines choose their content

4. How to design a magazine

5. Magazine covers

6. Why advertisers love magazines

7. Finding and keeping readers

8. Launching a magazine, step by step

9. Writing a business plan and attracting investors

10. How magazines embraced the Internet

11. A brief history of magazines

12. Your future in the business-to-business media

13. How to avoid "shattered glass" and other dangers

14. What does the future hold?

Top twenty-five U.S. magazine publishing companies.

Notes:

Includes bibliographical references (pages 199-207) and index.

ISBN:

0820488356

9780820488356

082047617X

9780820476179

OCLC:

69734506

Publisher Number:

9780820488356