The handbook of communication engagement / edited by Kim A. Johnston, Maureen Taylor.

Format:

Book

Contributor:

Esther F. Kantrowitz & Lionel Kantrowitz Collection Endowed Fund.

Johnston, Kim Amanda, 1965- editor.

Taylor, Maureen, 1965- editor.

Wiley InterScience (Online service)

Series:

Handbooks in communication and media

Language:

English

Subjects (All):

Business communication.

Public relations.

Physical Description:

1 online resource (xx, 579 pages).

Place of Publication:

Hoboken, NJ : John Wiley & Sons, Inc., 2018.

System Details:

text file

Contents:

Engagement as Communication / Kim A Johnston, Maureen Taylor

Theoretical Foundations and Guiding Philosophies of Engagement. Toward a Theory of Social Engagement / Kim A Johnston

How Fully Functioning Is Communication Engagement If Society Does Not Benefit? / Robert L Heath

Philosophy and Ethics of Engagement / Petra Theunissen

Dialogic Engagement / Anne Lane, Michael L Kent

Modeling Antecedents of User Engagement / Heather L O'Brien, Jocelyn McKay

Engaged Organizations. Toward a Cultural Ecology of Engagement / James Everett

Reconceptualizing Public Relations in an Engaged Society / Maureen Taylor

The Missing Half of Communication and Engagement / Jim Macnamara

Corporate Social Responsibility and Engagement / Bree Hurst, Øyvind Ihlen

Engaging Shareholder Activists / Nur Uysal

Episodic and Relational Community Engagement / Kim A Johnston, Anne B Lane, Bree Hurst, Amanda Beatson

Engagement in Conflict / Tyler R Harrison, Jessica Wendorf Muhamad

Coworkership and Engaged Communicators / Mats Heide, Charlotte Simonsson

Conceptualizing Strategic Engagement / Aimei Yang

Engaged Networks and Communities. Engaging Partnerships / Marya L Doerfel

Media Engagement in Networked Environments / Mohammad Yousuf

Activist Stakeholders Challenging Organizations / W Timothy Coombs, Sherry J Holladay

The Outcomes of Engagement in Activism Networks / Adam J Saffer

Designing for Viable Futures / Marianella Chamorro-Koc, Glenda Amayo Caldwell

Towards an Engaged World. Global Engagement / R S Zaharna

Public Diplomacy as Co-constructed Discourses of Engagement / Alina Dolea

Corporate Diplomacy as an Engagement Strategy of the Nonmarket Business Environment / Sarab Kochhar

Habits of the Heart and Mind / Amanda K Kennedy, Erich J Sommerfeldt

Political Engagement, Communication, and Democracy / Ian Somerville

Deliberative Engagement and Wicked Problems / Paul Willis, Ralph Tench, David Devins

"Changing Worlds" Through Intentional Dialogic Engagements / Kerrie Mackey-Smith, Grant Banfield

Digital Influences on Engagement. From Advertising to Engagement / Edward C Malthouse, Bobby J Calder

Emotional Engagement in a New Marketing Communication Environment / Sylvia Chan-Olmsted, Lisa-Charlotte Wolter

Virtual Engagement / Lisa V Chewning

Consumer Engagement in the Digital Era / Wolfgang Weitzl, Sabine Einwiller

Consumer Engagement in Social Media in China / Yi-Ru Regina Chen

The Role of Social Capital in Shaping Consumer Engagement within Online Brand Communities / Jana Lay-Hwa Bowden, Jodie Conduit, Linda D Hollebeek, Vilma Luoma-aho, Birgit Andrine Apenes Solem

Engagement, Interactivity, and Diffusion of Innovations / Ruth Avidar

New Media Challenges to the Theory and Practice of Communication Engagement / Greg Hearn, Caroline Wilson-Barnao, Natalie Collie

Future Challenges for Engagement as Theory and Practice. Negative Engagement / Matias Lievonen, Vilma Luoma-aho, Jana Bowden

Critical Perspectives of Engagement / Magda Pieczka.

Notes:

Includes bibliographical references and index.

Electronic reproduction. Hoboken, N.J. Available via World Wide Web.

Description based on online resource; title from digital title page (viewed on May 18, 2018).

Local Notes:

Acquired for the Penn Libraries with assistance from the Esther F. Kantrowitz & Lionel Kantrowitz Collection Endowed Fund.

Other Format:

Print version: Johnston, Kim Amanda, 1965- Handbook of communication engagement.

ISBN:

9781119167525

1119167523

Publisher Number:

99977122617

Access Restriction:

Restricted for use by site license.