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Intercultural public relations : theories for managing relationships and conflicts with strategic publics / Lan Ni, Qi Wang and Bey-Ling Sha.
- Format:
- Book
- Author/Creator:
- Ni, Lan, 1976- author.
- Wang, Qi, 1975 June 8- author.
- Sha, Bey-Ling, 1970- author.
- Language:
- English
- Subjects (All):
- Public relations.
- Intercultural communication.
- Physical Description:
- vii, 329 pages ; 24 cm
- Place of Publication:
- New York, NY : Routledge, 2018.
- Contents:
- Part 1. Theoretical foundations
- Foundational theories in public relations management
- History and foundational theories of intercultural communication
- Conflict management and negotiation
- Part 2. Intercultural public relations at various levels
- Interpersonal level: competencies and practices
- Intra-organizational level: identifying and communicating with publics
- Intra-organizational level: relationship management
- Intra-organizational level: conflict management and negotiation
- Organizational level: organizational identity and identification
- Social media
- Conclusions.
- Notes:
- Includes bibliographical references and index.
- Local Notes:
- Acquired for the Penn Libraries with assistance from the Anne and Joseph Trachtman Memorial Book Fund.
- ISBN:
- 9781138189218
- 1138189219
- 9781138189225
- 1138189227
- OCLC:
- 1019833205
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