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Innovating for Success in the Export of Services : A Handbook / ITC.
- Format:
- Book
- Government document
- Language:
- English
- Subjects (All):
- International Trade and Finance.
- Local Subjects:
- International Trade and Finance.
- Physical Description:
- 1 online resource (98 pages)
- Place of Publication:
- New York : United Nations, 2001.
- System Details:
- text file
- Summary:
- This handbook on services innovation is an invaluable tool for enhancing export profitability. It approaches innovation as a competitive strategy describing characteristics of services innovation and its relation with cultural variables. It also outlines guidelines for establishing appropriate innovation; explains how to review quality assurance procedures; and clarify customer priorities. Innovating for Success in the Export of Services also reviews the implementation cycle and examines innovation links to export readiness and export success. Practical exercises are included.
- Contents:
- Preface
- Acknowledgements
- Note
- Overview of services innovation worldwide
- Why innovate?
- Understanding services innovation
- Services innovation and cultural variables
- Preparing to innovate
- Strengthening the foundation
- Concept development
- The implementation cycle
- Increasing export success
- Defining service innovation
- Summary of findings from national and regional initiatives
- Selected resources.
- Notes:
- Title from title screen (viewed May 1, 2017).
- ISBN:
- 9789213618899
- Access Restriction:
- Restricted for use by site license.
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