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Futurize your enterprise : business strategy in the age of the e-customer / by David Siegel.
Lippincott Library HF5548.32 .S55 1999
Available
- Format:
- Book
- Author/Creator:
- Siegel, David, 1959-
- Language:
- English
- Subjects (All):
- Electronic commerce.
- Internet.
- Web sites--Design.
- Web sites.
- Business enterprises--Computer networks.
- Business enterprises.
- Local Subjects:
- Web sites--Design.
- Business enterprises--Computer networks.
- Internet.
- Physical Description:
- xiii, 318 pages : illustrations ; 24 cm
- Place of Publication:
- New York : Wiley, 1999.
- Summary:
- A guide to re-educating for a business future dominated by the Internet offers key strategies for understanding e-business and profiting from the changes, along with advice on what some e-businesses are doing wrong.
- Contents:
- pt. 1. Principles. The toast is burning
- Why most web strategies fail
- E-business
- The e-customer
- The truth economy
- pt. 2. Practice. Management by surfing around
- The customer-led web site
- The customer-led company
- Cyber synergy
- Navigating in the new world
- pt. 3. Prototypes. Grocery store
- Magazine publisher
- Steel fabricator
- Real estate clearinghouse
- Book superstore
- Software company
- Bank intranet
- Drug manufacturer
- pt. 4. Predictions. The job seeker
- The homemaker
- The breadwinner
- The teenager
- The moviegoer
- The frequent flier
- The student
- The lawyer
- The patient
- The reputation consultant.
- Notes:
- Includes index.
- ISBN:
- 0471357634
- 9780471357636
- OCLC:
- 42004418
- Online:
- Contributor biographical information
- Publisher description
- Cover
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