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Contemporary views on marketing practice / edited by Gary L. Frazier, Jagdish N. Sheth.
LIBRA HF5411 .C66 1987
Available from offsite location
- Format:
- Book
- Conference/Event
- Conference Name:
- Stellner Symposium on Theories of Marketing Practice (1st : 1985 : University of Illinois at Champaign-Urbana)
- Language:
- English
- Subjects (All):
- Marketing--Congresses.
- Marketing.
- Genre:
- Conference papers and proceedings.
- Physical Description:
- vi, 282 pages : illustrations ; 24 cm
- Place of Publication:
- Lexington, Mass. : Lexington Books, [1987]
- Contents:
- based on papers presented at the First Stellner symposium on theories of marketing practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
- Notes:
- Based on papers presented at the First Stellner Symposium on Theories of Marketing Practice, held at the University of Illinois at Champaign-Urbana, May 23-25, 1985.
- Includes bibliographical references.
- ISBN:
- 0669151203
- 9780669151206
- OCLC:
- 16227528
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