1 option
Brand equity / Sandra Moriarty, Giep Franzen.
- Format:
- Book
- Author/Creator:
- Moriarty, Sandra E. (Sandra Ernst), author, compiler.
- Franzen, Giep, author, compiler.
- Series:
- Oxford bibliographies. Communication.
- Oxford bibliographies. Communication
- Language:
- English
- Subjects (All):
- Brand name products--Valuation--Bibliography.
- Brand name products.
- Brand name products--Valuation.
- Genre:
- Bibliographies.
- Physical Description:
- 1 online resource.
- Frequency of update unknown
- Place of Publication:
- [New York] : Oxford University Press, [2012-]
- System Details:
- text file
- Notes:
- Description based on online resource; title from home page (viewed on May 17, 2013).
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.