The social entrepreneur's playbook : pressure test, plan, launch and scale your social enterprise / Ian C. MacMillan, James D. Thompson.

Format:

Book

Author/Creator:

MacMillan, Ian C., 1940-

Contributor:

Thompson, James D.

Language:

English

Subjects (All):

Entrepreneurship.

Social entrepreneurship.

Genre:

Electronic books.

Physical Description:

1 online resource(235 pages)

Edition:

Expanded edition.

Place of Publication:

Philadelphia : Wharton Digital Press, 2013.

System Details:

text file

Summary:

A tough-love approach for social entrepreneurs who wish to do more with less. Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, have pioneered a start-up method that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty typically encountered by social entrepreneurs. Book jacket.

Contents:

Phase 1 From Possible to Plausible: Pressure Test Your Start-Up Idea

Chapter 1 Articulate Your Targeted Problem and Substantiate Your Proposed Solution 3

Chapter 2 Specify Performance Criteria 15

Chapter 3 Define and Segment Your Target Population 21

Chapter 4 Understand the Beneficiary Experience 29

Chapter 5 Analyze the Most Competitive Alternative 35

Chapter 6 Identify Operations Realities 45

Chapter 7 Address the Inevitable Sociopolitics 57

Chapter 8 Develop a Concept Statement 77

Phase 2 From Plausible to Probable: Plan Your Social Enterprise

Chapter 9 Frame and Scope the Venture 83

Chapter 10 Specify Deliverables 101

Chapter 11 Establish Assumptions and Checkpoints 123

Phase 3 From Probable to Plannable: Launch and Scale Your Social Enterprise

Chapter 12 Launch Your Enterprise 143

Chapter 13 Manage the Upside and Downside 157

Chapter 14 Scale Up Your Social Enterprise 173.

Notes:

Description based on online resource; title from PDF title page (ebrary, viewed November 20, 2013).

Local Notes:

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

9781613630303

OCLC:

865838283

Access Restriction:

Restricted for use by site license.