Essentials of strategic management / Martyn Pitt and Dimitrios Koufopoulos.

Format:

Book

Author/Creator:

Pitt, Martyn, author.

Koufopoulos, Dimitrios N., author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Strategic planning.

Physical Description:

1 online resource (451 pages) : illustrations

Place of Publication:

London ; Los Angeles : SAGE, 2017.

System Details:

text file

Summary:

This exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization ...

Contents:

Essence of strategy and strategic management

Understanding the external environment

Industry sector environments

Enterprise stakeholders, identity and purpose

Enterprise resources and distinctive capabilities

Strategic decision-making

Enterprise-level strategy frameworks

Scale, non-scale and vertical strategies

Innovation strategies

Diversification strategies in the multi-activity enterprise

Acquisition, merger and alliance strategies

Multinational and global strategies

Strategy implementation and change management.

Notes:

Part of the SAGE Knowledge collection.

Includes bibliographical references (pages [403]-427) and index.

Description based on MARC record for print version.

Other Format:

Print version :

ISBN:

9781526435736

OCLC:

1027172347

Access Restriction:

Restricted for use by site license.