Racism, sexism, and the media : multicultural issues into the new communications age / Clint C. Wilson II, Fľix Gutiřrez, and Lena M. Chao.

Format:

Book

Author/Creator:

Wilson, Clint C., II, author.

Gutiřrez, Fľix, author.

Chao, Lena M., author.

Series:

Sage knowledge.

Language:

English

Subjects (All):

Racism in mass media.

Sexism in mass media.

Mass media--United States.

Mass media.

United States.

Cultural pluralism--United States.

Cultural pluralism.

Physical Description:

1 online resource (314 pages) : illustrations

Edition:

Fourth edition.

Place of Publication:

Thousand Oaks, [California] : SAGE Publications, 2017.

System Details:

text file

Summary:

Racial and ethnic inclusiveness has grown to be more important in the United States as its society has become increasingly diverse. Racism, Sexism, and the Media, Fourth Edition examines how people of color fit into the fabric of America and how the media tell them and others how they fit. In this new edition, authors Clint C. Wilson, Fľix Gutiřrez, and Lena M. Chao explore the convergence of new media technologies along with the continued demographic segmentation of audiences as people of color grow as targets of and markets for the media. The Fourth Edition of Racism, Sexism, and the Media includes updated content on topics covered in the previous editions, such as film, television, radio, print media, advertising, and public relations, expanded coverage on ...

Contents:

Part I Majority Rules: "Minorities" and the Media 1

1 Demographics 2

Who Are the Minorities? 3

The WASP Melting Pot 4

U.S. Grows Beyond the Melting Pot 7

The Browning of America 10

Undercounting Racial and Ethnic Diversity 12

Building a More Colorful United States 14

From Melting Pot Minorities to Multiculturalism 17

Racial and Ethnic Minorities: A Worldwide Phenomenon 19

Racial and Ethnic Diversity: Problem or Opportunity? 23

Media and Diversity: Maximizing Opportunity? 23

2 Media Matter 30

The Functions of Media in Society 31

The Mass Media and the Mass Audience 34

The Mass Media and the Collective Consciousness 37

Symbols, Stereotypes, and the Mass Media 38

Do Media Matter? 40

The Zoot Suit Riots of 1943 41

Bigotry and Archie Bunker 45

Media Images of Muslims: Impact on the People Portrayed 48

How Do Media Matter? 52

From Mass Media to Class Media 52

3 Disparaging the "Other" 55

Native Americans as Barriers to "Civilization" 56

Justifying African Enslavement 57

Fighting Mexicans for "Independence" 59

Importing "Peril" From Asia 60

The Middle Eastern Presence in America 62

Racial Legacy of the Live Stage 63

Part II Racism and Sexism in American Entertainment 67

4 "Bamboozling" Stereotypes Through the 20th Century 68

Motion Pictures Bring Racism to a New Medium 68

Hollywood's Heyday, Comics, and Radio Racism: 1930-1945 72

Post-World War II to the 21st Century 78

Television Brings Stereotypes Home 83

And There's Sexism Too 92

Breaking the Barrier 93

Sexism in Hollywood 95

From Geisha Girl to Woman Warrior 98

A Shameful Legacy 100

5 Race, Culture, and Gender in the New Media Age 103

Race and Representation in Prime-Time Television: More or Less? 108

Old Problems Linger in the New Media Era 111

Gender Inequities Abound 112

Impact of Oprah Winfrey 116

Racial Gaffes on Radio and the Web 118

Video Games: One Step Forward, Two Steps Backward 120

Part III Racism and Sexism in Public Communications 125

6 The Press: Whose (News) Media Is It? 126

Social Function of News in Society 127

Discrimination in News: An Overview 129

Exclusionary Phase 129

Threatening Issue Phase 130

Confrontation Phase 132

Stereotypical Selection Phase 134

Multiracial Coverage Phase and Its Obstacles 136

Some Women Journalists Who Paved the Way 137

Sexism in the Newsroom 138

Newsroom Power and Practices: Perpetuating Inaccurate Portrayals 143

News Coverage of Women: Vamps, Victims, and Violence 146

Newsroom Policy and Race 149

Content Observation 150

Editing by Superiors 151

Informal Conversation 151

News Planning Conferences 151

Sanctions for Policy Violations 152

7 Marketing and Advertising: The Media's Not-So-Silent Partners 156

Advertising and Media in the Land of Plenty 158

Race and Ethnicity in Advertising 160

Looking Back: Advertising Images, Protests, and Progress 163

Integration in Advertising 167

Multicultural Marketing: Courting Consumers of Color 169

The Black Market 172

Spanish Gold 173

Asian and Pacific Treasures 174

Native American Growth 175

Reaching Out to the "Halal Market" 176

Mining Multicultural Markets 177

Demographics and Psychographics 177

Marketing and Advertising Ethics 180

Advertising's Double-Edged Sword 181

8 Public Relations: An Opportunity to Influence the Media 185

Public Relations' Influence on the News Media 186

Diversity in Public Relations: The Need to Reflect Demographic Growth and Changes 187

The Importance of Minority Publics 189

Diversity in Public Relations: Good Business 190

Women of Color in Public Relations 191

Building a Multicultural Foundation for Public Relations 194

Diversity Practices in Public Relations Education 195

A Public Relations Education Diversity Agenda 195

A Public Relations Professional Diversity Agenda 196

Part IV Overcoming Race and Gender Insensitive Media 201

9 Advocacy: Keeping Their Feet to the Fire 202

Civil Rights Organizations 205

Challenging Bias in Broadcasting and Electronic Media 207

Multicultural Efforts in the Newspaper Industry 211

Contributions of Minority Media Professional Associations 213

Advocacy in the Entertainment Industry 213

Advocacy in Media Communications Education 214

Overview: Confronting the Status Quo Toward Multiculturalism 216

10 Access: Equitable Hiring Principles Elude Media Employers 219

Background: Film and Television Entertainment Industries to 2000 220

Film and Television Entertainment Employment in the New Century 224

Background: Print and Broadcast News Media to 2000 226

Retaining Media Professionals of Color 229

Newsroom Employment in the New Media Era 230

Education and Training 232

Other Training Programs 234

21st-Century Discrimination Against...Whoom? 235

Power and Positions: Gender and the Evening News 235

Power, Perceptions, and Promotion: Dealing With Double Jeopardy 237

"Reverse" Discrimination? 240

11 Alternative Media 243

Communication Before the Europeans 243

Early Printing in America 246

The First Latino Newspaper: El Misisipí in 1808 249

The First Black Newspaper: Freedom's Journal in 1827 252

The First Native American Newspaper: The Cherokee Phoenix in 1828 254

The First Asian Pacific American Newspaper: The Golden Hills' News in 1854 258

Similarities in the First Newspapers of People of Color 262

The Future of Media By, For, and About People of Color 264.

Notes:

Part of the SAGE Knowledge collection.

Includes bibliographical references (pages 275-290) and index.

Description based on MARC record for print version.

Other Format:

Print version :

ISBN:

9781544308708

OCLC:

1027163975

Access Restriction:

Restricted for use by site license.