1 option
Politics, propaganda, and public health : a case study in health communication and public trust / Laura Crosswell and Lance Porter.
Lippincott Library HF6161.D7 C76 2018
Available
- Format:
- Book
- Author/Creator:
- Crosswell, Laura, author.
- Porter, Lance, 1969- author.
- Series:
- Lexington studies in health communication
- Language:
- English
- Subjects (All):
- Pharmaceutical Preparations--economics.
- Direct-to-Consumer Advertising.
- Health Knowledge, Attitudes, Practice.
- Health Communication--methods.
- Patient Acceptance of Health Care.
- United States.
- Advertising--Drugs.
- Advertising.
- Pharmaceutical industry.
- Medical Subjects:
- Pharmaceutical Preparations--economics.
- Direct-to-Consumer Advertising.
- Health Knowledge, Attitudes, Practice.
- Health Communication--methods.
- Patient Acceptance of Health Care.
- United States.
- Physical Description:
- xi; 173 pages. ; 24cm.
- Place of Publication:
- Lanham : Lexington Books, [2018]
- Contents:
- The doctor, the baker, and the medicine maker
- An American system of pharmaceutical influence
- Deconstructing Merck's awareness campaign
- Social trust and public health
- Consumer perspectives
- Pharmaceutical conglomerates and American politics
- Global implications of American medicalization
- The genderization of a vaccination.
- Notes:
- Includes bibliographical references and index.
- Other Format:
- Online version: Crosswell, Laura. Politics, propaganda, and public health.
- ISBN:
- 9781498552998
- 1498552994
- OCLC:
- 1023613419
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.