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Health communication : theoretical and critical perspectives / Ruth Cross, Sam Davis, Ivy O'Neil.
Connect to full text Available online
View online- Format:
- Book
- Author/Creator:
- Cross, Ruth, author.
- Davis, Sam, 1968- author.
- O'Neil, Ivy, author.
- Language:
- English
- Subjects (All):
- Health Communication.
- Health Behavior.
- Health Education.
- Health Promotion.
- Social Marketing.
- Communication in medicine.
- Health behavior.
- Health education.
- Health promotion.
- Medical Subjects:
- Health Communication.
- Health Behavior.
- Health Education.
- Health Promotion.
- Social Marketing.
- Physical Description:
- 1 online resource
- Place of Publication:
- Cambridge, UK ; Malden, MA : Polity Press, 2017.
- System Details:
- text file
- Contents:
- Introduction to health communication : theoretical and critical perspectives
- Communication theory
- Educational theory
- Psychological theory
- Methods and media
- Social marketing
- Health literacy
- Challenges in health communication and behaviour change
- The politics of health communication and behaviour change
- Looking to the future.
- Notes:
- Includes bibliographical references and index.
- Electronic reproduction. Ann Arbor, MI Available via World Wide Web.
- Description based on print version record and CIP data provided by publisher.
- Other Format:
- Print version: Cross, Ruth, author. Health communication
- ISBN:
- 9780745697758
- 0745697755
- 9780745697765
- 0745697763
- Publisher Number:
- 99976783934
- Access Restriction:
- Restricted for use by site license.
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