Review of marketing research. Vol. 2 / edited by Naresh K. Malhotra.

Format:

Book

Contributor:

Malhotra, Naresh K.

Series:

Review of marketing research, 1548-6435

Language:

English

Subjects (All):

Marketing research.

Physical Description:

xii, 240 p. : ill.

Edition:

First edition.

Place of Publication:

Armonk, N.Y. : M.E. Sharpe, 2006.

Summary:

"'The Review of Marketing Research' annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians."

Contents:

Review of marketing research : some reflections / Naresh K. Malhotra

Consumer action : automaticity, purposiveness, and self-regulation / Richard P. Bagozzi

Looking through the crystal ball : affective forecasting and misforecasting in consumer behavior / C. Whan Park

Consumer use of the Internet in search for automobiles : literature review, a conceptual framework, and an empirical investigation / Naresh K. Malhotra

Categorization : a review and an empirical investigation of the evaluation formation process / Tracey M. King

Individual-level determinants of consumers' adoption and usage of technological innovations : a propositional inventory / A. Parasuraman

The metrics imperative : making marketing matter / Donald R. Lehmann

Multilevel, hierarchical linear models and marketing : this is not your adviser's OLS model / Adam Duhachek.

Notes:

Includes index.

Includes bibliographical references and index.

Print version record

ISBN:

0-85724-724-7

1-280-91231-6

9786610912315

0-7656-2122-3

1-315-08873-8

9781315088730

OCLC:

437183477

Publisher Number:

9781315088730