1 option
Launch Your Product to the Press/ with Andrea Holland.
- Format:
- Video
- Author/Creator:
- Holland, Andrea, 1965- speaker.
- Language:
- English
- Genre:
- Instructional films.
- Educational films.
- Video recordings.
- Physical Description:
- 1 online resource
- polychrome
- Place of Publication:
- Carpenteria, CA:: linkedin.com, 2018.
- System Details:
- Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.
- Summary:
- Learn how to successfully launch your product to the press. Discover how to prepare for a launch, ace your media interviews, and keep the cadence going by leveraging the launch for additional media opportunities.
- When you're ready to launch your product or service, garnering positive press coverage is key. The right media coverage can validate your product or service in the eyes of the general public, driving potential customers to your website. In this course, join instructor Andrea Holland as she shows how to successfully launch your product to the press. Andrea explains how to prepare for a launch by creating basic messaging, writing a press release, and conducting media outreach so that reporters want to write about you. Then, she covers how to execute a successful launch, including how to sound natural when speaking with the media. To wrap up, she shows how to keep the cadence going by leveraging the launch for additional media opportunities.
- Participant:
- Presenter: Andrea Holland
- Notes:
- 4/19/20181
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.