Learning Cultural Strategy for Design/ with Gerard Crichlow.

Format:

Video

Author/Creator:

Crichlow, Gerard, speaker.

Contributor:

linkedin.com (Firm)

Language:

English

Genre:

Instructional films.

Educational films.

Video recordings.

Physical Description:

1 online resource

polychrome

Place of Publication:

Carpenteria, CA:: linkedin.com, 2018.

System Details:

Latest version of the following browsers: Chrome, Safari, Firefox, or Internet Explorer. Adobe Flash Player Plugin. JavaScript and cookies must be enabled. A broadband Internet connection.

Summary:

Discover how to design purpose-driven campaigns that enhance the relevancy of your brands. Learn about the four truths of purpose-led brands, and explore how to get to a creative idea, build a communications plan, and more.

The interaction between culture, people, and trends is the driving force behind influential brands. Cultural strategy reveals how and why consumers think, act, and feel-now and in the future. This course is for anyone who wants to harness their creative abilities to shape brands, and ensure that those brands not only participate in the cultural zeitgeist, but also contribute to it. In this course, Gerard Crichlow discusses the four truths of purpose-led brands. He helps strategy teams get to a creative idea, summarize their findings, and communicate those findings to a creative team. He wraps up the course with a review of a campaign ecosystem done well.

Participant:

Presenter: Gerard Crichlow

Notes:

2/14/20181

Access Restriction:

Restricted for use by site license.