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Microtrends squared : the new small forces driving the big disruptions today / Mark Penn ; with Meredith Fineman.
Lippincott Library HB3505 .P442 2018
Available
- Format:
- Book
- Author/Creator:
- Penn, Mark J., author.
- Fineman, Meredith, author.
- Language:
- English
- Subjects (All):
- Social influence.
- Social change.
- Social prediction.
- Population.
- Social aspects.
- United States--Population--Social aspects.
- United States.
- Population--Social aspects.
- Genre:
- Nonfiction.
- Physical Description:
- 413 pages : illustrations ; 24 cm
- Edition:
- First Simon & Schuster hardcover edition.
- Place of Publication:
- New York : Simon & Schuster, [2018]
- Summary:
- Identifies the next wave of trends reshaping the future of business, culture, and politics, sharing recommendations for entrepreneurs and business leaders for making the most of today's dynamic power relationships.
- Contents:
- The building blocks of change today
- Section 1: Love and relationships. Second-fiddle husbands ; Never married ; Open marriages ; Graying bachelors ; Third-time winners ; Having it both ways ; Internet marrieds revisited ; Independent marrieds
- Section 2: Health and diet. Pro-proteiners ; Guys left behind ; Nonagenarians ; Kids on meds ; The speed eaters ; Wellness freaks ; Cancer survivors
- Section 3: Technology. The new addicts ; Digital tailors ; Technology-advanced people ; Droning on ; No-PCers ; Unemployed language teachers ; Bots with benefits ; New Luddites updated ; Private plane party crashers ; Social millionaires
- Section 4: Lifestyle. Single with pet ; Roomies for life ; Footloose and fancy-free ; Nerds with money ; Uptown stoners ; Intelligent TV ; Korean beauty ; Modern Annie Oakleys ; Armchair preppers
- Section 5: Politics. Old economy voters ; Happy pessimists ; Closet conservatives ; Impressionable elites revisited ; Militant dreamers revisited ; Newest Americans ; Couch potato voters
- Section 6: Work and business. Self-data lovers ; Bikers to work ; Virtual entrepreneurs ; Microcapitalists ; The fakesters ; Work with limits ; The new factory worker ; Hazel reborn ; 10xmillionaires
- Conclusion: Taming our microtrends.
- Notes:
- Includes bibliographical references (pages 357-394) and index.
- ISBN:
- 9781501179914
- 1501179918
- OCLC:
- 1027789927
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