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Managerial marketing: perspectives and viewpoints, a source book / Eugene J. Kelley [and] William Lazer.
LIBRA HF5415.1 .K36 1967
Available from offsite location
- Format:
- Book
- Author/Creator:
- Kelley, Eugene J., compiler.
- Language:
- English
- Subjects (All):
- Marketing--Management.
- Marketing.
- Physical Description:
- xiii, 764 pages : illustrations ; 24 cm
- Edition:
- Third edition.
- Place of Publication:
- Homewood, Ill. : R. D. Irwin, 1967.
- Notes:
- Includes bibliographies.
- OCLC:
- 242691
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