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The craft of creativity / Matthew A. Cronin and Jeffrey Loewenstein.
LIBRA BF408 .C7578 2018
Available from offsite location
- Format:
- Book
- Author/Creator:
- Cronin, Matthew A. (Professor of management), author.
- Loewenstein, Jeffrey, author.
- Language:
- English
- Subjects (All):
- Creative ability.
- Creative thinking.
- Creative ability in business.
- Physical Description:
- xi, 269 pages ; 23 cm
- Place of Publication:
- Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2018]
- Contents:
- The story with creativity
- The perspective on the story
- The story about an episode
- Learning from our story
- Deciding to change our perspective
- Into the void
- Continuing our story
- The never-ending story.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780804787376
- 0804787379
- 9781503605077
- 1503605078
- OCLC:
- 993623841
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