The deals that made the world : reckless ambition, backroom negotiations, and the hidden truth of business / Jacques Peretti.

Format:

Book

Author/Creator:

Peretti, Jacques, 1967- author.

Language:

English

Subjects (All):

Economic history--21st century.

Economic history.

Economic forecasting.

Business ethics.

Physical Description:

312 pages ; 24 cm

Edition:

First edition.

Place of Publication:

New York, NY : William Morrow, an imprint of HarperCollinsPublishers, [2018]

Summary:

"...much of the world around us--from the food we eat to the products we buy to the medications we take--is shaped by private negotiations and business deals few of us know about. The Deals That Made the World, takes us inside the sphere of these powerful players, examining ten groundbreaking business deals that have transformed our modern economy. Peretti reveals how corporate executives engineered an entire diet industry built on failure; how PayPal conquered online payments (and the specific behavioral science that underpins its success); and how pharmaceutical executives concocted a plan to successfully market medications to healthy people. For twenty years, Peretti has interviewed the people behind the decisions that have altered our world, from CEOs of multinational corporations to politicians, economists, and scientists. Drawing on his vast knowledge, Peretti reveals a host of fascinating and startling connections, from how Wall Street's actions on food commodities helped spark the Arab Spring to the link between the AIDS epidemic in 1980s San Francisco and the subprime mortgage crisis of 2008. Touching upon tech, finance, artificial intelligence, and the other levers of power in a postglobalization environment, Peretti offers a compelling way to understand the last hundred years--and a suggestion of what the next hundred might hold."--from Jacket flap.

Contents:

The upgrade: engineering dissatisfaction

Food: owning fat and thin

Drugs: the medication of modern life

Cash: killing physical money to monetize the internet

Work: from what we do to who we are

Risk: how chaos was harnessed by Wall Street

Tax: why everywhere wants to be the Cayman Islands

Wealth: the business of inequality

Globalization: how Asia rewrote the rules

Robots: the human swap

Epilogue

Now: the New World.

Notes:

Includes bibliographical references (pages 287-294) and index.

ISBN:

9780062698292

006269829X

OCLC:

990287096