Sports media, marketing, and management : breakthroughs in research and practice / [edited by] Information Resources Management Association, USA.

Format:

Book

Contributor:

Information Resources Management Association, editor.

Language:

English

Subjects (All):

Communication in sports.

Sports--Marketing.

Sports.

Sports administration.

Mass media and sports.

Social media.

Physical Description:

xi, 558 pages ; 29 cm

Place of Publication:

Hershey, PA : IGI Global, Business Science Reference (an imprint of IGI Global), [2018]

Summary:

"This book is a comprehensive reference source for the latest scholarly material on the effectiveness of current methodologies and theories in an effort to improve promotional activities, management, and the organization of all aspects of the sports industry. Highlighting a range of pertinent topics such as brand management, social media, and sports tourism marketing"-- Provided by publisher.

Contents:

Exploring the relationship between sport fan identification and addiction to digital sports media / John S. Clark, Jill K. Maher

Sports marketing and social media / Reza Mohammadkazemi

The rise of the modern sports article : examining the factors that can influence the credibility of online sports news / Sean R. Sadri

Stepping into the (social media) game : building athlete identity via twitter / Jimmy Sanderson

Fantasy sports and gambling in sport : marketing implications for branding and fan engagement / Amber A. Ditizio

Sport marketing : cyber strategies for clubs and events / Manuel Alonso Dos Santos

Between sports event and media event : the Sochi 2014 Olympic Winter Games in Italian newspapers / Marica Spalletta, Lorenzo Ugolini

Nature and characteristics of the sport industry and its current trends impacting the industry / Amber A. Ditizio

Exploring factors that lead to people watching professional soccer on television / Alan D. Smith, Steve R. Clinton

Social media in crisis communication : the Lance Armstrong saga / Maria Hopwood, Hamish McLean

Brand anthropomorphism : collegiate mascots and social media / Tamara L. Wandel

Bollywoodizing cricket! : a fascinating world of global sensibilities, entertainment revolution, cultural representation, and economic stunts / Sony Jalarajan Raj, Rohini Sreekumar

The intersection of the Asian American model minority myth and sports : the "linsanity" narrative / Teresa A. Mok, David W. Chih

Play it like Beckham! : the influence of social networks on e-reputation ::the case of sportspeople and their online fan base / Sylvaine Castellano, Insaf Khelladi

Strategic use of Facebook to build brand awareness : a case study of two national sport organizations / Ann Pegoraro, Olan Scott, Lauren M. Burch

Views on sports sponsorship in Singapore / Lyon Lai Mun Wai

Bollywood sporting spectacles : indian premier league cricket as a Bollywoodized media event / Sony Jalarajan Raj, Rohini Sreekumar

Industrial guidelines for stimulating entrepreneurship with the Internet of things / Mohammad Zarei, Ahmad Jamalian, Rohollah Ghasemi

Minorities in the criminal courts adjudication : perceptions of fairness and equality of treatment / Ron Ousley

Rationalizing sport spectatorship : analysis of fan behaviour in S-league / Shankar Selvam

Chinese investment in the European football industry / Sue Claire Berning, Daniel Maderer

A social influence perspective on uses of online football forums : the case with Turkish football fans / Anil Sayan, Vehbi Gorgulu, Itir Erhart, Yonca Aslanbay.

Notes:

Includes bibliographical references and index.

ISBN:

9781522554752

1522554750

OCLC:

1019853851