3 options
Better make it real : creating authenticity in an increasingly fake world / Jill J. Morin.
- Format:
- Book
- Author/Creator:
- Morin, Jill J.
- Language:
- English
- Subjects (All):
- Authenticity (Philosophy).
- Communication in design.
- Perception.
- Physical Description:
- 1 online resource (196 pages)
- Edition:
- 1st ed.
- Distribution:
- New York : Bloomsbury Publishing (US), 2024.
- Place of Publication:
- Santa Barbara : Praeger, c2010.
- Language Note:
- English
- Summary:
- A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.
- Contents:
- Authenticity
- Experience matters
- What is total experience design?
- Go big or don't bother
- Discover : where are you today?
- Dream : where do you want to go tomorrow?
- Define : getting from here to there
- Design : making choices to close the gaps
- Deliver : the finish and the starting line.
- Notes:
- Description based upon print version of record.
- Includes bibliographical references and index.
- ISBN:
- 9798400617744
- 9786612524349
- 9781282524347
- 1282524348
- 9780313376818
- 0313376816
- OCLC:
- 609862156
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