Soda politics : taking on big soda (and winning) / Marion Nestle.

Format:

Book

Author/Creator:

Nestle, Marion, author.

Language:

English

Subjects (All):

Carbonated beverages.

Food industry and trade.

Marketing.

Politics, Practical.

Physical Description:

1 online resource (xii, 508 pages) : illustrations.

Edition:

1st ed.

Place of Publication:

Oxford ; New York : Oxford University Press, [2015]

Language Note:

English

Summary:

Sodas are astonishing products. Little more than flavored sugar-water, these drinks cost practically nothing to produce or buy, yet have turned their makers - principally Coca-Cola and PepsiCo - into multibillion dollar industries with global recognition, distribution, and political power. So how did something so cheap come to mean so much and to have such devastating health and food policy consequences? Soda Politics is a story of the American food system at work, written by the incomparable NYU scholar and public health champion Marion Nestle. It is the first book to focus on the history, politics, nutrition, and health impact of soda, asking how we created this system, what its problems are, and what we can do to change things.

Contents:

Introduction

TO BEGIN WITH, SOME DEFINITIONS

A QUICK OVERVIEW

Part I: What Is Soda? Why Advocacy Is Needed

Chapter 1: Sodas: Inside Those Containers

SODAS: NUTRITION FACTS

SODA INGREDIENTS

Carbonated Water

Sugars: High-Fructose Corn Syrup and Sucrose

Caramel Color

The Minor Ingredients

Phosphoric and citric acids

Caffeine

Natural flavors

BUT SURELY COKE AND PEPSI DON'T TASTE THE SAME?

Fountain Drinks: Pouring Money

DIET SODAS

Chapter 2: Soda Drinkers: Facts and Figures

SODA PRODUCTION: UNITED STATES

SODA PRODUCTION: INTERNATIONAL

SODAS CONSUMED

Chapter 3: The Sugar(s) Problem: More Facts and Figures

AMOUNTS: TOO MUCH

SUGAR TRENDS: FALLING, BUT NOT ENOUGH

SUGAR TRENDS: FALLING BUT UNDERESTIMATED, DELIBERATELY

SUGAR CALORIES: EMPTY AND LIQUID

FRUCTOSE: METABOLIZED LIKE ALCOHOL

ARE SUGARS-AND SODAS-ADDICTIVE?

Part II: Sodas and Health

Chapter 4: Dietary Advice: Sugars and Sugary Drinks

USDA'S FOOD GUIDES

A DIGRESSION: "OTHER SWEET DRINKS"

THE CONTROVERSIAL "PERCENT OF CALORIES" SUGAR RECOMMENDATION

Chapter 5: The Health Issues: Obesity, Diabetes, and More

GUILT BY ASSOCIATION

MORE CALORIES

CHILDHOOD OBESITY

ADULT OBESITY

METABOLIC SYNDROME

TYPE 2 DIABETES

HEART DISEASE AND STROKE

CANCERS

PREMATURE DEATH

OTHER HEALTH EFFECTS

THE SODA INDUSTRY'S SPIN ON THE SCIENCE

WHAT IS AT STAKE?

Chapter 6: Advocacy: Soda-Free Teeth

SUGARS, SODAS, AND TOOTH DECAY

PUBLIC HEALTH RECOMMENDATIONS

THE SODA INDUSTRY'S RESPONSE

SUCCESSFUL ADVOCACY: THE CHILDREN'S ORAL HEALTH AND NUTRITION PROJECT

ADVOCATE: SODA-FREE TEETH

Understand the Issue

Engage in the Debate

Take Action.

Part III: The Soda Industry and How It Works

Chapter 7: Meet Big Soda: An Overview

THE GLOBAL SOFT DRINK INDUSTRY

THE U.S. SODA INDUSTRY

Coca-Cola

PepsiCo

Dr Pepper Snapple

The American Beverage Association (ABA)

SUGARY DRINK PROFITABILITY: BUSINESS STRATEGIES

PRESSURES ON SODA INDUSTRY PROFITS: BUSINESS AND HEALTH

Chapter 8: Obesity: Big Soda's Response

BIG SODA'S PUBLIC RELATIONS PLAYBOOK

EMPHASIZE DEVOTION TO HEALTH AND WELLNESS

Divert Attention to Physical Activity

Introduce and Promote "Better for You" Products

Self-Regulate Marketing to Children

Create Coalitions to Promote the Reframed Messages

CAN SODA COMPANIES HELP SOLVE THE OBESITY PROBLEM?

Chapter 9: Marketing Sugary Drinks Seven Basic Principles

THE FIRST PRINCIPLE OF SODA MARKETING: ADVERTISE

THE SECOND PRINCIPLE: BE STRATEGIC

THE THIRD PRINCIPLE: BE UBIQUITOUS

THE FOURTH PRINCIPLE: MARKET SODAS BY EVERY MEANS POSSIBLE

THE FIFTH PRINCIPLE: USE MUSIC AND SPORTS CELEBRITIES

THE SIXTH PRINCIPLE: KEEP PRICES LOW

Cans and Bottles

Mexican Coca-Cola

Fountain Drinks

Federal Sugar Price Policies

THE SEVENTH PRINCIPLE: SELL TO EVERYONE

Part IV: Targeting Children

Chapter 10: Starting Early: Marketing to Infants, Children, and Teens

TELEVISION: THE QUICKEST AND MOST EFFECTIVE ROUTE TO REACHING KIDS

DIGITAL MEDIA: THE NEW MARKETING FRONTIER

SODA MARKETING TO KIDS: THE FINANCIAL INVESTMENT

HOW MUCH SODA ADVERTISING DO CHILDREN SEE?

DO SODA COMPANIES MARKET TO CHILDREN UNDER AGE 12?

Translation: "Directly"

Translation: "Not Below 12"

Chapter 11: Advocacy: Stopping Soda Marketing to Kids

THE IWG FIASCO

ADVOCATE: REGULATE SODA AND JUNK FOOD MARKETING TO CHILDREN

Take Action

Hold Soda Companies Accountable for Self-Regulation.

Use Legal Approaches

Use Legislative Approaches

Hold International Public Health Agencies Accountable

Join the Campaigns

Chapter 12: Advocacy: Getting Sodas Out of Schools

HOW ADVOCATES GOT TO THIS POINT

POURING RIGHTS CONTRACTS

EARLY EFFORTS TO RESTRICT SODA SALES

PREEMPTING THE SODA BAN: THE CLINTON FOUNDATION'SEND RUN

ACHIEVING FEDERAL REGULATION

SODA INDUSTRY PUSHBACK

BEYOND SALES: MARKETING SODAS IN SCHOOLS

Soda Company School Marketing Policies

Federal School Marketing Policy

THE ROLE OF ADVOCATES: CSPI'S NATIONAL ALLIANCEFOR NUTRITION AND ACTIVITY (NANA)

ADVOCATE: ELIMINATE SODAS FROM SCHOOLS

Chapter 13: Advocacy: Getting Kids Involved

UNDERSTAND THE ISSUE

EXPLORE A SUPERMARKET

Read Package Labels

Count the Sugars

Name the Sugars

HOME INVESTIGATIONS

Do Some Experiments

Watch TV

Watch Ads Online and on Mobile Devices

Watch for Marketing Aimed at African American and Hispanic Kids

RESTAURANT INVESTIGATIONS

NEIGHBORHOOD INVESTIGATIONS

INVESTIGATIONS WHILE TRAVELING

SCHOOL INVESTIGATIONS

TAKE ACTION

USE THE RESOURCES

Part V: Targeting Minorities and the Poor

Chapter 14: Marketing to African and Hispanic Americans: A Complicated Story

THE HEALTH ISSUES

TARGETED SODA MARKETING: THE PRE-OBESITY ERA

TARGETED SODA MARKETING: THE POST-OBESITY ERA

A DILEMMA FOR ADVOCATES

Chapter 15: Selling to the Developing World

International Marketing Methods

The Marketing Challenges: Political

The Marketing Challenges: Obesity

Chapter 16: Advocacy: Excluding Sodas from SNAP

HOW SODAS GOT INTO SNAP

DO SNAP PARTICIPANTS BUY SODAS?

WHO BENEFITS FROM SNAP SODA PURCHASES?

THE STRANGE POLITICS OF SNAP SODA ELIGIBILITY

Those in Favor of Making Sodas SNAP-Ineligible.

Those Opposed

INCENTIVES: A POINT OF COMMON GROUND?

ADVOCACY: NEW YORK CITY'S WAIVER ATTEMPT

ADVOCATE: REMOVE SODAS FROM SNAP ELIGIBILITY

Part VI: "Softball" Marketing Tactics: Recruiting Allies, Co-opting Critics

Chapter 17: Marketing Corporate Social Responsibility

CSR STRATEGY #1: PROMOTE HEALTH

Expand the Portfolio of Low- and No-Calorie Beverage Options

Market Smaller Sizes

Educate the Public About Key Concepts

QUESTIONING CSR

Chapter 18: Investing in Sponsorships and Community Partnerships

SPONSORING SPORTS

PARTNERING WITH COMMUNITIES

PROVIDING COMMUNITY DISASTER RELIEF

SODA COMPANY PHILANTHROPY: A DILEMMA FOR ADVOCATES

Chapter 19: Supporting Worthy Causes: Health Professionals and Research

PARTNERING WITH NUTRITION AND HEALTH PROFESSIONALS

PARTNERING WITH NUTRITION AND HEALTH ASSOCIATIONS

SPONSORING NUTRITION AND HEALTH RESEARCH

SHOULD NUTRITION AND HEALTH PROFESSIONALS ACCEPTFUNDING FROM SODA COMPANIES?

Chapter 20: Recruiting Public Health Leaders: Working from Within

DEREK YACH'S RESPONSE

Part VII: More "Softball" Tactics: Mitigating Environmental Damage

Chapter 21: Advocacy: Defending the Environment

UNDERSTAND THE ISSUES: SODA COMPANIES'ENVIRONMENTAL PLEDGES

Reduce Greenhouse Gas Emissions

Reduce Package Waste

Get Consumers to Recycle

Produce Sugar Sustainably

Promote Environmental Causes

ADVOCATE: PROTECT THE ENVIRONMENT FROM SODA-INDUCED DAMAGE

Promote Bottle Bans and Deposit Laws

Produce Sugar Sustainably.

Promote Environmental Causes

ADVOCATE: PROTECT THE ENVIRONMENT FROMSODA-INDUCED DAMAGE

Chapter 22: Advocacy: Protecting Public Water Resources

HOW MUCH WATER DOES SODA REQUIRE?

HOW DO SODA COMPANIES DEAL WITH WATER RISKS?

THE DUAL BENEFITS OF COMMUNITY WATER PARTNERSHIPS

PepsiCo and the Nature Conservancy

Coca-Cola Ekocenters

Coca-Cola and WaterHealth International

Other Community Water Projects

ACQUISITION OF WATER RIGHTS: CONSEQUENCES

Coca-Cola's Water Problems in India

Coca-Cola's Water Problems in the United States

THE DEBATE: A DILEMMA FOR ADVOCATES?

Part VIII: "Hardball" Tactics: Defending Turf, Attacking Critics

Chapter 23: Lobbying, the Revolving Door, Campaign Contributions, and Lawsuits

SODA LOBBYING AND LOBBYISTS

THE REVOLVING DOOR

ELECTION CAMPAIGNS: DISCLOSED CONTRIBUTIONS

ELECTION CAMPAIGNS: UNDISCLOSED "DARK MONEY "CONTRIBUTIONS

DOES MONEY INFLUENCE VOTING DECISIONS?

WHEN ALL ELSE FAILS: USE THE LAW

CHALLENGE TO ADVOCATES

Chapter 24: Using Public Relations and Front Groups

FORGING BUSINESS AND PERSONAL CONNECTIONS

SPYING ON ADVOCACY GROUPS

SUPPORTING THE ULTRA-RIGHT

SUPPORTING FRONT GROUPS

American Council on Science and Health (Coca-Cola, Dr Pepper Snapple)

Beverage Institute for Health and Wellness (Coca-Cola)

"Astroturf" Groups Opposed to Soda Caps and Taxes (ABA)

THE CENTER FOR CONSUMER FREEDOM (COCA-COLA)

USING PUBLIC RELATIONS

CHALLENGE FOR ADVOCATES

Part IX: Advocacy: Soda Caps, Taxes, and More

Chapter 25: Advocacy: Capping Soda Portion Sizes

THE SODA SIZE PROBLEM

PRICING STRATEGIES: EFFECT ON CALORIES

THE DEFAULT ISSUE

CALLS TO REDUCE PORTION SIZES

ADVOCACY: NEW YORK CITY'S "SUGARY DRINK PORTION CAP RULE".

Notes:

Description based upon print version of record.

Includes bibliographical references and index.

Description based on print version record.

ISBN:

0-19-026344-X

OCLC:

921846352