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The global football industry : marketing perspectives / edited by James J. Zhang and Brenda G. Pitts.
- Format:
- Book
- Series:
- World Association for Sport Management series
- World association for sport management series
- Language:
- English
- Subjects (All):
- Soccer--Marketing.
- Soccer.
- Soccer--Economic aspects.
- Physical Description:
- viii, 343 pages : illustratioins ; 24 cm.
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2018.
- Contents:
- Contemporary global football industry : an introduction / N. David Pifer, Yan Wang, Glaucio Scremin, Brenda G. Pitts, and James J. Zhang
- European grassroots football : structural and managerial peculiarities / Christoph Breuer and Tobias Nowy
- Economic importance of football in Germany / Holger Preuss, Iris an der Heiden and Christian Alfs
- Non-local Portuguese football fans and their love for "the big three" / Boris Osorio and Craig Hyatt
- The driving forces of competitive balance in European football : a review of Europe's top leagues / N. David Pifer
- Competitive balance in the Chinese football league / Jie Xu, Scott Tainsky, Liang Wei, and Natalie L. Smith
- Psychographic profiling and segmenting major indoor football league fans / Glaucio Scremin and Su Liu
- When the beautiful game turns ugly : fan experiences of perceived match fixing in football / Adriano M. Lamberti and Craig G. Hyatt
- Videographic analysis of "weird guys" : what do relationships mean to football fans? / Herbert Woratschek, Chris Horbel and Bastian Popp
- Comparison of marketing approaches in men's and women's football events / Dana Ellis and Rebecca Leopkey
- The equalizer : feminist themes in NWSL club marketing / Chris Henderson, Becca Leopkey and James J. Zhang
- General game support programs associated with professional team sports / Kevin K. Byon, Mandy Y. Zhang, Noah Y. Hsu, Dan Drane, Breda G. Pitts, and James J. Zhang.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780815360568
- 0815360568
- OCLC:
- 1021055676
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