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How to turn down a billion dollars : the Snapchat story / Billy Gallagher.
Lippincott Library HD9696.8.U64 S6343 2018
Available
- Format:
- Book
- Author/Creator:
- Gallagher, Billy, 1992- author.
- Language:
- English
- Subjects (All):
- Snap Inc.
- Snapchat (Electronic resource).
- Snapchat (Electronic resource.).
- Internet industry--United States.
- Internet industry.
- United States.
- Businesspeople--United States.
- Businesspeople.
- Entrepreneurship--United States.
- Entrepreneurship.
- Local Subjects:
- Snap Inc.
- Snapchat (Electronic resource.).
- Businesspeople--United States.
- Internet industry--United States.
- Physical Description:
- xv, 287 pages : illustrations ; 25 cm
- Edition:
- First edition.
- Place of Publication:
- New York : St. Martin's Press, 2018.
- Summary:
- The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
- Contents:
- Part I An Evan Spiegel Production
- 1 Rush 3
- 2 Future Freshman 14
- 3 Million-Dollar Idea 20
- 4 The Other Startup 29
- 5 Lawsuit Possible 40
- 6 The Fight 47
- 7 Snapchat 50
- 8 Sexting 62
- 9 Betrayal 69
- 10 A Not-So-Innocent Toy 76
- 11 Poked 83
- 12 Reggie's Return 89
- 13 The Phenomenon 94
- 14 Stories 104
- 15 How to Turn Down Three Billion Dollars 109
- 16 Happy New Year! 123
- Part II Toys are Preludes to Serious Ideas
- 17 Hangover 129
- 18 The More Personal Computer 133
- 19 Snapchat Everywhere 141
- 20 Goodbye Reggie 150
- 21 Snapchat Live! 155
- 22 "We Need to Make Money" 163
- 23 Blank Space 171
- 24 Discover 177
- 25 Major 187
- 26 Keeping Secrets 198
- 27 Evan's Empire 206
- 28 The Road to IPO 212
- 29 The New TV 218
- 30 Discover Falters 223
- 31 Fear and Loathing in Menlo Park 231
- 32 Snap Inc. 240
- 33 Spectacles 247.
- Notes:
- Includes bibliographical references (pages 256-279) and index.
- ISBN:
- 9781250108616
- 1250108616
- OCLC:
- 983651759
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