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How to turn down a billion dollars : the Snapchat story / Billy Gallagher.

Lippincott Library HD9696.8.U64 S6343 2018
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Format:
Book
Author/Creator:
Gallagher, Billy, 1992- author.
Language:
English
Subjects (All):
Snap Inc.
Snapchat (Electronic resource).
Snapchat (Electronic resource.).
Internet industry--United States.
Internet industry.
United States.
Businesspeople--United States.
Businesspeople.
Entrepreneurship--United States.
Entrepreneurship.
Local Subjects:
Snap Inc.
Snapchat (Electronic resource.).
Businesspeople--United States.
Internet industry--United States.
Physical Description:
xv, 287 pages : illustrations ; 25 cm
Edition:
First edition.
Place of Publication:
New York : St. Martin's Press, 2018.
Summary:
The improbable and exhilarating story of the rise of Snapchat from a frat boy fantasy to a multi-billion dollar internet unicorn that has dramatically changed the way we communicate. In the tradition of great business narratives, this book offers the definitive account of a company whose goal is no less than to remake the future of entertainment.
Contents:
Part I An Evan Spiegel Production
1 Rush 3
2 Future Freshman 14
3 Million-Dollar Idea 20
4 The Other Startup 29
5 Lawsuit Possible 40
6 The Fight 47
7 Snapchat 50
8 Sexting 62
9 Betrayal 69
10 A Not-So-Innocent Toy 76
11 Poked 83
12 Reggie's Return 89
13 The Phenomenon 94
14 Stories 104
15 How to Turn Down Three Billion Dollars 109
16 Happy New Year! 123
Part II Toys are Preludes to Serious Ideas
17 Hangover 129
18 The More Personal Computer 133
19 Snapchat Everywhere 141
20 Goodbye Reggie 150
21 Snapchat Live! 155
22 "We Need to Make Money" 163
23 Blank Space 171
24 Discover 177
25 Major 187
26 Keeping Secrets 198
27 Evan's Empire 206
28 The Road to IPO 212
29 The New TV 218
30 Discover Falters 223
31 Fear and Loathing in Menlo Park 231
32 Snap Inc. 240
33 Spectacles 247.
Notes:
Includes bibliographical references (pages 256-279) and index.
ISBN:
9781250108616
1250108616
OCLC:
983651759

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