HBR's 10 must reads on entrepreneurship and startups.

Format:

Book

Series:

HBR's 10 must reads (Series)

HBR's 10 must reads series

Language:

English

Subjects (All):

Entrepreneurship.

Businesspeople.

New business enterprises.

Physical Description:

vi, 148 pages ; 21 cm.

Other Title:

Harvard Business Review's ten must reads on entrepreneurship and startups

On entrepreneurship and startups

Entrepreneurship and startups

Place of Publication:

Boston, Massachusetts : Harvard Business Review Press, [2018]

Summary:

The best entrepreneurs balance brilliant business ideas with a rigorous commitment to serving their customers' needs. If you read nothing else on entrepreneurship, read these 10 articles by experts in the field. We've combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you build your company for enduring success. Leading experts and practitioners such as Clayton Christensen, Marc Andreessen, Steve Blank, and Reid Hoffman provide the insights and advice you need to: Build a business from the ground up Adopt lean startup practices like business model experimentation Be realistic about how prescient your business plan can truly be Focus on the most important part of your business: the people Connect powerfully with your audience of investors and customers - Understand where companies with the most impact are launching now-- Provided by publisher.

Contents:

Hiring an entrepreneurial leader / by Timothy Butler

How to write a great business plan / by William A. Sahlman

Why the lean start-up changes everything / by Steve Blank

The president of SRI Ventures on bringing Siri to life / by Norman Winarsky

In search of the next big thing: an interview with Marc Andreessen / by Adi Ignatius

Myths about venture capitalists / by Diane Mulcahy

Chobani's founder on growing a start-up without outside investors / by Hamdi Ulukaya

Network effects aren't enough / by Andrei Hagiu and Simon Rothman

Blitzscaling": an interview with Reid Hoffman / by Tim Sullivan

Buying your way into entrepreneurship / by Richard S. Ruback and Royce Yudkoff

The founder's dilemma / by Noam Wasserman.

Notes:

Includes index.

ISBN:

9781633694385

1633694380

OCLC:

1002834816