The Routledge companion to consumer behavior / edited by Michael R. Solomon & Tina M. Lowrey.

Format:

Book

Contributor:

Solomon, Michael R., editor.

Lowrey, Tina M., editor.

Series:

Routledge handbooks

Language:

English

Subjects (All):

Consumer behavior.

Genre:

Electronic books.

Physical Description:

1 online resource

Place of Publication:

New York, NY : Routledge, 2017.

System Details:

text file

Summary:

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behavior and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behavior and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, nonprofits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge. Book jacket.

Contents:

Part I Introduction 1

1 A History of the Study of Consumer Behavior / Sidney J. Levy Levy, Sidney J. 3

2 Climate, Culture, and Consumption: Connecting the Dots / Jagdish N. Sheth Sheth, Jagdish N. 14

Part II Well-Being 19

3 Materialism: Conceptualizations, Antecedents, and Consequences / Nimish Rustagi Rustagi, Nimish, L. J. Shrum Shrum, L. J. 21

4 The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being / Leonard Lee Lee, Leonard, Tim M. Böttger Böttger, Tim M. 38

Part III Perception 63

5 Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing / Nailya Ordabayeva Ordabayeva, Nailya, Pierre Chandon Chandon, Pierre 65

6 Implications of Product Anthropomorphism Through Design / Ana Valenzuela Valenzuela, Ana, Rhonda Hadi Hadi, Rhonda 82

Part IV Learning and Memory 97

7 The Recall and Use of Narratives as Declarative and Procedural Consumer Knowledge / Robert. S. Wyer Jr. Wyer, Robert. S., Jr., Tao Tao Tao, Tao 99

8 The Lies Consumers Tell: The Opportunities and Challenges of Studying Consumer Deception / Christina I. Anthony Anthony, Christina I., Elizabeth Cowley Cowley, Elizabeth 118

Part V Self/Gender 131

9 The Interplay of the Desired and Undesired Selves in Everyday Consumption / Chihling Liu Liu, Chihling, Margaret K. Hogg Hogg, Margaret K. 133

10 Gender and the Self: Traversing Feminisms, Masculinities, and Intersectionality Toward Transformative Perspectives / Linda Tuncay Zayer Zayer, Linda Tuncay, Catherine A. Coleman Coleman, Catherine A., Wendy Hein Hein, Wendy, Jon Littlefield Littlefield, Jon, Laurel Steinfield Steinfield, Laurel 147

Part VI Motivation/Values/Personality 163

11 Social Values in Consumer Psychology: Key Determinants of Human Behavior / Wang Suk Suh Suh, Wang Suk, Lynn R. Kahle Kahle, Lynn R. 165

12 The Dynamics of Multiple Goal Pursuit: Situation and Personality as Determinants of Goal Stickiness and Switching / Suresh Ramanathan Ramanathan, Suresh 175

Part VII Decision Making 191

13 Pricing in the Digital Age: Implications for Consumer Behavior / Russell S. Winer Winer, Russell S. 193

14 The Quantified Self: Self-Regulation in Cyborg Consumers / Rachel Ashman Ashman, Rachel, Julia Wolny Wolny, Julia, Michael R. Solomon Solomon, Michael R. 208

Part VIII Attitudes and Branding 225

15 How Consumers' Attitudes Toward Brands are Shaped / Danielle J. Brick Brick, Danielle J., Susan Fournier Fournier, Susan 227

16 Brand Attitude Structure / Frank R. Kardes Kardes, Frank R., Ruth Pogacar Pogacar, Ruth, Roseann Hassey Hassey, Roseann, Ruomeng Wu Wu, Ruomeng 243

Part IX Language 261

17 The Influence of Marketing Language on Brand Attitudes and Choice / Ruth Pogacar Pogacar, Ruth, Tina M. Lowrey Lowrey, Tina M., L.J. Shrum Shrum, L.J. 263

18 On the Search for the Perfect Brand Name / Sascha Topolinski Topolinski, Sascha 276

Part X Buying/Retailing/Services/Disposal 289

19 How Retailing Cues Influence Shopping Perceptions and Behavior / Dhruv Grewal Grewal, Dhruv, Anne L. Roggeveen Roggeveen, Anne L., Lauren S. Beitelspacher Beitelspacher, Lauren S. 291

20 Using Visual Design to Improve Customer Perceptions of Online Assortments / Barbara E. Kahn Kahn, Barbara E. 304

Part XI Family 329

21 Power and Gender Dynamics in Contemporary Families / Gokcen Coskuner-Balli Coskuner-Balli, Gokcen, Samantha N. N. Cross Cross, Samantha N. N. 331

22 Conducting International Consumer Research with Children: Challenges and Potential Solutions / Tina M. Lowrey Lowrey, Tina M., Lan Nguyen Chaplin Chaplin, Lan Nguyen, Agnes Nairn Nairn, Agnes, Aysen Bakir Bakir, Aysen, Verolien Cauberghe Cauberghe, Verolien, Elodie Gentina Gentina, Elodie, Liselot Hudders Hudders, Liselot, Hua Li Li, Hua, Fiona Spotswood Spotswood, Fiona, Anna Maria Zawadzka Zawadzka, Anna Maria 346

Part XII Groups/Social Media 361

23 Social Media / Ashlee Humphreys Humphreys, Ashlee 363

24 Segmented Clusters versus Social Groupings and Status Games: The Changing Landscape of Luxury Consumers / Laurel Steinfield Steinfield, Laurel 380

Part XIII Subcultures 399

25 Community Lost: The Unrealized Collaborative Market Potential of Credit Unions / Hope Jensen Schau Schau, Hope Jensen, Albert M. Muñiz Jr. Muñiz, Albert M., Jr. 401

26 Co-constructing Institutions One Brick at a Time: Appropriation and Deliberation on LEGO Ideas / Albert M. Muñiz Jr. Muñiz, Albert M., Jr., Marie Taillard Taillard, Marie 422

Part XIV Social Class/Power 443

27 The Hidden Hand of Social Class / Paul Henry Henry, Paul, Marylouise Caldwell Caldwell, Marylouise 445

28 Impoverished Consumers: What We Know, What We Don't Know, and What We Should Do / Ronald Paul Hill Hill, Ronald Paul 459

Part XV Culture 471

29 Multiple Shades of Culture: Insights from Experimental Consumer Research / Zeynep Gürhan-Canli Gürhan-Canli, Zeynep, Gülen Sarial-Abi Sarial-Abi, Gülen, Ceren Hayran Hayran, Ceren 473

30 The Case for Exploring Cultural Rituals as Consumption Contexts / Cele C. Otnes Otnes, Cele C. 489

Part XVI Applied Consumer Behavior 507

31 Consumer Behavior in the Marketing Information Ecosystem / John Wittenbraker Wittenbraker, John, Norbert Wirth Wirth, Norbert 509

32 Emerging Trends for Consumer Behavior Practitioners / Jim Multari Multari, Jim 521.

Notes:

Print version record.

Other Format:

Print version: Routledge companion to consumer behavior.

ISBN:

9781315526911

1315526913

OCLC:

1004673669

Access Restriction:

Restricted for use by site license.