Routledge Handbook of International Sport Business.

Format:

Book

Author/Creator:

Dodds, Mark.

Series:

Routledge handbooks

Routledge International Handbooks

Language:

English

Genre:

Electronic books.

Physical Description:

1 online resource (420) : illustrations.

Place of Publication:

London, UNKNOWN : Routledge, 2017.

System Details:

text file

Summary:

Contemporary sport business is international. From global sport competitions and events, sponsorship deals and broadcasting rights to labour markets and lucrative flows of tourists, anybody working in sport business today has to have an international perspective. This book offers the broadest and most in-depth guide to the key themes in international sport business today, covering every core area from strategy and marketing to finance, media and the law. Including authors from more than twenty countries spanning the Americas, Europe, Asia, Africa and Australia, this handbook addresses the most important issues in the world of sport business from a uniquely global perspective. Each chapter examines a particular cross-section of business and sport, encompassing all levels from grassroots to professional and elite. Divided into seven major subject areas, it offers insights from experts on: International Sport Business Strategy Sport Marketing Sport Economics and Finance International Sport Law Sport Media and Communication Sport Tourism Sport Development. The Routledge Handbook of International Sport Business is an essential resource for any course on sport business, sport management or international business.

Contents:

Part I International sport business strategy

1 Export of national sport leagues p. 3 / Herbert Woratschek and Guido Schafmeister and Tïm Ströbed

2 Sport business intelligence and the WRC event p. 15 / Risto Rasku and Douglas Michele Turco

3 The UEFA Euro Championship 2020: a path to success or a mistake in the making? p. 26 / Claudia Stura and Christina Aicher and Robert Kaspar and Carina Klein and Susanne Schulz and Stefan Unterlechner

4 Major sport events at the centre of International Sport Federations' resource strategy p. 37 / Josephine Clausen and Emmanuel Bayle

5 Hosting international sporting events p. 54 / Heather L. Dichter

6 Globalization of sport business management education p. 65 / Pedro Guedes de Carvalho and Darlene A. Kluka

Part II Sport marketing p. 77

7 Marketing implications of playing regular season games in international markets: losing "home" domestic advantage or gaming "away" international advantage? p. 79 / Eric C. Schwarz

8 Olympic Games' image perceptions among onsite spectators: the cases of Beijing, London and Sochi p. 87 / Kyriaki (Kiki) Kaplanidou and Serkan Berber and Dan Drane

9 The role of endorsement in international sport marketing p. 98 / Sara Keshkar

10 Women's Tennis Association efforts in Asian markets p. 111 / Vicky Martin and Valentina Starkova

11 Globalizing a brand through sport sponsorships: the case of Turkish Airlines and its sport marketing efforts p. 120 / Cem Tinaz

Part III Sport economics and finance p. 133

12 Football's failing finances p. 135 / John Beech

13 Debentures in the United Kingdom and seat licences in the United States: assessing the similarities and differences p. 146 / Kevin Heisey

14 The direct economic impact of international sport events for the hosting city p. 155 / Osmo Laitila and Noud van Herpen

15 Maximizing revenue through ticketing technology p. 167 / Jim Reese

16 Sport industry in China: opportunities and challenges p. 177 / Dongfeng Liu

17 International trade in sport products: free trade agreements, sporting goods and playing talent p. 184 / Sungho Cho and Kyoo Hong Kim

Part IV Legal aspects p. 199

18 Athlete involvement in the governance of sport organizations p. 201 / Bogdan Ciomaga and Lucie Thibault and Lisa A. Kihl

19 Athlete image rights in the US and UK p. 214 / Natasha T. Brison and Simon Boyes

20 How can sport sponsors comply with international corruption laws? p. 224 / Mark Dodds

21 Trademark protection across borders p. 230 / Kerri Cebula

22 Privacy at work: strategics for successful social media policies p. 238 / Lauren McCoy

Part V Sport media and communication p. 249

23 Hijacking of a hashtag: the case of #CheersToSochi p. 251 / Lauren M. Burch and Ann Pegoraro and Evan L. Frederick

24 Arabian Gulf game plan: the social media marketing strategy of the Emirates American Football League p. 261 / Matthew A. Gilbert

25 Internationalization as a strategy for success in the LPGA p. 271 / Tara Mahoney and Rebecca Studin

26 Sports media complex and the business of football in Africa p. 277 / Gerard A. Akindes

Part VI Sport tourism p. 291

27 Global sport tourism and the lure of mega-events p. 293 / Brendon Knott and Kamilla Swart

28 Sport facilities tourism p. 304 / Louise Bielzer

29 Promoting responsible sustainability in sport tourism: a logic model approach p. 317 / Derek Van Rheenen

30 Small-scale active sport tourism is international business p. 333 / Richard J. Buning and Brian D. Krohn

Part VII Sport development p. 345

31 India: from a cricketing nation to a business industry p. 347 / Juthika Mehta

32 The role of highlight events in sport-for-development p. 356 / Nico Schulenkorf and Katie Schlenker

33 Social entrepreneurship and sport p. 364 / Jonathan Robertson

34 The importance of entrepreneurship in small and medium-sized sport enterprises p. 374 / Aila Ahonen and Sari Savolainen

35 Partnership building to create change p. 382 / Kevin Heisey.

Notes:

Description based on print version record.

ISBN:

1317486536

9781317486534

OCLC:

1004532540

Access Restriction:

Restricted for use by site license.