Routledge international handbook of consumer psychology / edited by Cathrine V. Jansson-Boyd, Magdalena J. Zawisza.

Format:

Book

Contributor:

Jansson-Boyd, Cathrine V., editor.

Zawisza, Magdalena J., editor.

Series:

Routledge handbooks

Routledge international handbooks

Language:

English

Subjects (All):

Consumer behavior--Psychological aspects.

Consumer behavior.

Consumers--Psychology.

Consumers.

Marketing--Psychological aspects.

Marketing.

Genre:

Electronic books.

Physical Description:

1 online resource : illustrations (black and white).

Other Title:

Handbook of consumer psychology

Consumer psychology

Place of Publication:

London : Routledge, 2016.

System Details:

text file

Summary:

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization, The role of cognition and multisensory perception in consumers' judgements, The social self, identity and well-being, including their relation to advertising, Social and cultural influences on consumption, including politics and religion, Decision making, attitudes and behaviourally based research, Sustainable consumption and the role of branding, The particularities of online settings in framing and affecting behavior, The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field. Book jacket.

Contents:

Part I Introduction and cross-cultural research 1

1 The history of consumer psychology / Cathrine V. Jansson-Boyd Jansson-Boyd, Cathrine V., Nigel Marlow Marlow, Nigel 3

2 Cross-cultural consumption / Susan Forquer Gupta Gupta, Susan Forquer 18

3 Globalization, branding and multicultural consumer behaviour / Carlos J. Torelli Torelli, Carlos J., María Rodas Rodas, María 41

Part II Consumer cognition and perception 59

4 Visual attention in consumer settings / J. Wesley Hutchinson Hutchinson, J. Wesley, Joy Lu Lu, Joy, Evan Weingarten Weingarten, Evan 61

3 Perception and consumption: Touch, multisensory integration and congruency / Cathrine V. Jansson-Boyd Jansson-Boyd, Cathrine V. 85

6 The role of procedural knowledge in consumer judgement and decision making / Robert S. Wyer, Jr. Wyer, Robert S., Jr. 102

7 Unconscious cognition effects in consumer research / Claudiu V. Dimofte Dimofte, Claudiu V. 126

8 Capturing the consumer's unconscious: Applying the implicit association test in consumer research / Dominika Maison Maison, Dominika, Aiden Gregg Gregg, Aiden 143

Part III Social perception, self, identity and well-being 165

9 The self in consumption / Russell Belk Belk, Russell 167

10 Revisiting self-congruity theory in consumer behaviour: Making sense of the research so far / M. Joseph Sirgy Sirgy, M. Joseph, Dong-Jin Lee Lee, Dong-Jin, Grace B. Yu Yu, Grace B. 185

11 Social comparison processes in advertisement: On the relative sales-value of beauty / Michael Häfner Häfner, Michael 202

12 Applying universal dimensions of social perception to consumer context: An extension of the SCM/BIAF models with the relevance principle / Magdalena J. Zawisza Zawisza, Magdalena J. 216

13 Does size matter? Media influences and body image / Megan Hurst Hurst, Megan, Helga Dittmar Dittmar, Helga, Emma Halliwell Halliwell, Emma, Phillippa C. Diedrichs Diedrichs, Phillippa C. 232

14 The psychology of healthy eating / Lara Spiteri-Cornish Spiteri-Cornish, Lara 250

Part IV Social and cultural influences 271

15 Political marketing: Theory and practice / Wojciech Cwalina Cwalina, Wojciech, Andrzej Falkowski Falkowski, Andrzej, Bruce I. Newman Newman, Bruce I. 273

16 Religion and consumer behaviour / Elizabeth A. Minton Minton, Elizabeth A., Lynn R. Kahle Kahle, Lynn R. 292

17 The psychological consequences of money for economic and social relationships / Tomasz Zaleskiewicz Zaleskiewicz, Tomasz, Agata Gasiorowska Gasiorowska, Agata 312

18 Young children as consumers: Their vulnerability to persuasion and its effect on their choices / Dick Mizerski Mizerski, Dick, Shasha Wang Wang, Shasha, Alvin Lee Lee, Alvin, Claire Lambert Lambert, Claire 327

Part V Decision making, attitudes and behavioural research 347

19 Framing effects in consumer judgement and decision making / Tobias Krüger Krüger, Tobias, Tobias Vogel Vogel, Tobias, Michaela Wänke Wänke, Michaela 349

20 Enhancing consumer behaviour with implementation intentions / Peter M. Gollwitzer Gollwitzer, Peter M., Maik Bieleke Bieleke, Maik, Paschal Sheeran Sheeran, Paschal 370

21 The elaboration likelihood model: Understanding consumer attitude change / Jacob Teeny Teeny, Jacob, Pablo Briñol Briñol, Pablo, Richard E. Petty Petty, Richard E. 390

22 Transactions as tradeoffs between costs and benefits / Bernadette Kamleitner Kamleitner, Bernadette, Ruta Ruzeviciute Ruzeviciute, Ruta 411

23 Naïve theories about marketing and consumption in consumer inference / Hélèlne Deval Deval, Hélèlne, Maria L. Cronley Cronley, Maria L., Susan Powell Mantel Mantel, Susan Powell, Frank R. Kardes Kardes, Frank R. 429

24 What makes tomorrow's gain worth today's pain? Cognitive, motivational and affective influences in consumers' self-control dilemmas / Aparna A. Labroo Labroo, Aparna A., Anastasiya Pocheptsova Pocheptsova, Anastasiya 447

25 Sex drive and consumer decision making / Rui Chen Chen, Rui, Maggie Wenjing Liu Liu, Maggie Wenjing 467

26 Ageing and consumer behaviour: Challenges and opportunities / Stephanie M. Carpenter Carpenter, Stephanie M., Carolyn Yoon Yoon, Carolyn 486

Part VI Products, branding preferences and sustainability 503

27 Sustainability and consumer psychology / Eda Gurel-Atay Gurel-Atay, Eda, Lynn R. Kahle Kahle, Lynn R., Elizabeth A. Minton Minton, Elizabeth A. 505

28 Moving towards sustainable consumption: A psychological perspective on improvement of public transport / Margareta Friman Friman, Margareta, Tommy Gärling Gärling, Tommy 524

29 The psychology of branding / Arnd Florack Florack, Arnd, Johanna Palcu Palcu, Johanna 542

30 Aesthetics: Antecedents, underlying processes and behavioural consequences / Martin Reimann Reimann, Martin, C. Clark Cao Cao, C. Clark 565

31 Anthropomorphism / Pankaj Aggarwal Aggarwal, Pankaj, Ann L. McGill McGill, Ann L. 600

Part VII Internet and electronic media 619

32 Novel phenomena, evolving frameworks: Exploring social influence in the online world / Rebecca Walker Reczek Reczek, Rebecca Walker, Cait Lamberton Lamberton, Cait 621

33 Representations of race, gender and sexual orientation in gaming content / Melody A. Stotler Stotler, Melody A., Karen E. Dill-Shackleford Dill-Shackleford, Karen E. 639

34 Personality-customized advertising in the digital environment / Sandra Matz Matz, Sandra 656.

Notes:

Includes bibliographical references and index.

CIP data; item not viewed.

Other Format:

Print version:

ISBN:

9781317539933

1317539931

9781317539940

131753994X

9781317539926

1317539923

9781315727448

1315727447

OCLC:

965613044

Access Restriction:

Restricted for use by site license.