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Routledge Handbook of Football Marketing / edited by Nicolas Chanavat, Michel Desbordes and Nicolas Lorgnier.
- Format:
- Book
- Series:
- Routledge international handbooks
- Language:
- English
- Subjects (All):
- Soccer--Marketing.
- Soccer.
- Soccer--Economic aspects.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource.
- Place of Publication:
- Abingdon, Oxon ; New York, NY : Routledge, 2017.
- System Details:
- text file
- Contents:
- Pt. I. Towards a professionalization of the marketing of professional football clubs
- pt. II. Topics related to the marketing of professional clubs
- pt. III. Case studies from Europe's "Big 5" and emergent professional football leagues.
- Notes:
- Includes bibliographical references and index.
- Print version record.
- Other Format:
- Print version: Routledge Handbook of Football Marketing.
- ISBN:
- 9781351972369
- 1351972367
- 1315267209
- 9781315267203
- OCLC:
- 980304503
- Access Restriction:
- Restricted for use by site license.
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