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Routledge handbook of political marketing / edited by Jennifer Lees-Marshment.
- Format:
- Book
- Series:
- Routledge handbooks
- Language:
- English
- Subjects (All):
- Public relations and politics.
- Campaign management.
- Political campaigns.
- Communication in politics.
- Government publicity.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xx, 388 pages) : illustrations.
- Place of Publication:
- Abingdon, Oxon : Routledge, 2012.
- System Details:
- text file
- Contents:
- pt. 1. Understanding the market, gathering ideas and debate
- part 2. Product development, branding and strategy
- part 3. Internal marketing
- part 4. Communicating and connecting with the public
- part 5. Government marketing : delivery, policy and leadership.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780203349908
- Access Restriction:
- Restricted for use by site license.
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