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Brand new : art & commodity in the 1980s / edited by Gianni Jetzer ; with essays by Gianni Jetzer, Bob Nickas, Leah Pires ; chronology by Patrick Jaojoco.
Fine Arts Library N6535.N5 B73 2018
Available
- Format:
- Book
- Author/Creator:
- Jetzer, Gianni, author, editor, organizer.
- Nickas, Robert, author.
- Pires, Leah, author.
- Language:
- English
- Subjects (All):
- Art, American--New York (State)--New York--20th century--Exhibitions.
- Art, American.
- Branding (Marketing).
- Social aspects.
- History.
- Art and society.
- Nineteen eighties.
- Popular culture in art.
- Commercial products in art.
- Appropriation (Art).
- New York (State)--New York.
- Appropriation (Art)--New York (State)--New York--Exhibitions.
- Commercial products in art--Exhibitions.
- Popular culture in art--Exhibitions.
- Nineteen eighties--Exhibitions.
- Art and society--United States--History--20th century--Exhibitions.
- Branding (Marketing)--Social aspects--United States--History--20th century--Exhibitions.
- United States.
- Genre:
- Exhibition catalogs.
- Illustrated works.
- Essays.
- Physical Description:
- 192 pages : illustrations (chiefly color) ; 28 cm
- Other Title:
- Brand new : art and commodity in the 1980s
- Art & commodity in the 1980s
- Art and commodity in the 1980s
- Place of Publication:
- New York, NY : Rizzoli Electa ; Washington, DC : Hirshhorn Museum and Sculpture Garden, [2018]
- Summary:
- This groundbreaking book, accompanying a major exhibition at the Hirshhorn, tells the story of the evolution of New York's downtown art scene in the 1980s' from a DIY counterculture in the East Village to a legitimate gallery business in SoHo. Coinciding with the rise of modern branding and the onset of the information age, artists' focus on commodities and consumerism began as satire but came to be much more complex: commodities and associated phenomena, such as advertising, now served as vessels for ideas, politics, and personal relationships in 'brand-new' types of painting, sculpture, photography, installation, and performance. In a book full of visual surprises, newly commissioned essays shed new light on this pivotal period: curator Gianni Jetzer provides a comprehensive overview, while Leah Pires illuminates lesser-known conceptual collaborations, and Bob Nickas offers an eyewitness account of the East Village gallery scene. These texts, together with an illustrated chronology, provide a fresh account of the moment at which contemporary artists such as Felix González-Torres, Peter Halley, Jeff Koons, Barbara Kruger, Sherrie Levine, Richard Prince, and Cindy Sherman grabbed the ball from Andy Warhol and ran with it, changing the rules of the game forever.
- Contents:
- Brand new : art and commodity in the 1980s / Gianni Jetzer
- 1979-1982: DIY
- Pleasure/function: aesthetic services via 1980 / Leah Pires
- 1983-1986: the new capital
- Trading in futures / Bob Nickas
- 1987-1989: dissemination & contamination.
- Notes:
- Catalog of an exhibition held at the Hirshhorn Museum and Sculpture Garden, Smithsonian Institution, Washington, D.C., February 14-May 13, 2018.
- Includes bibliographical references.
- ISBN:
- 9780847862412
- 0847862410
- OCLC:
- 1005719161
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