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The Routledge companion to nonprofit marketing / edited by Adrian Sargeant and Walter Wymer.
- Format:
- Book
- Series:
- Routledge companions
- Routledge handbooks
- Language:
- English
- Subjects (All):
- Nonprofit organizations--Marketing.
- Nonprofit organizations.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource.
- Place of Publication:
- London : Routledge, 2008.
- System Details:
- Mode of access: World Wide Web.
- text file
- Contents:
- pt. 1. Voluntary sector marketing
- part 2. Fundraising
- part 3. Arts marketing
- part 4. Education marketing
- part 5. Political marketing
- part 6. Social marketing
- part 7. Volunteer recruitment, management and retention
- part 8. Public sector marketing.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780203936023
- Access Restriction:
- Restricted for use by site license.
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