The Routledge companion to non-market strategy / edited by Thomas C. Lawton and Tazeeb S. Rajwani.

Format:

Book

Contributor:

Lawton, Thomas C.

Rajwani, Tazeeb.

Series:

Routledge companions in business, management and accounting

Routledge handbooks

Language:

English

Subjects (All):

International business enterprises--Management.

International business enterprises.

Comparative management.

Strategic planning.

Genre:

Electronic books.

Physical Description:

1 online resource.

Other Title:

Companion to non-market strategy

Place of Publication:

London ; New York : Routledge, 2015.

System Details:

Mode of access: World Wide Web.

text file

Summary:

"It is commonplace for today's transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. Providing comprehensive and leading edge overviews of current scholarship, this companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm's performance and legitimacy. The international team of contributors includes Jorge E. Rivera, Carl Kock and Jonathan P. Doh who combine to create a book which is vital reading for students and researchers in business, management and politics, including those interested in political regulation and business, environmental policy and corporate social responsibility"-- Provided by publisher.

Contents:

Section A. Theoretical lenses on non-market strategy

Section B. Non-market foundations and structure

Section C. Non-market impact and performance

Section D. Non-market context and challenges.

Notes:

Includes bibliographical references and index.

ISBN:

9781315819389

Access Restriction:

Restricted for use by site license.