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The Routledge companion to financial services marketing / edited by Tina Harrison and Hooman Estelami.
- Format:
- Book
- Series:
- Routledge companions in business, management and accounting
- Routledge handbooks
- Language:
- English
- Subjects (All):
- Financial services industry--Marketing.
- Financial services industry.
- Financial institutions--Marketing.
- Financial institutions.
- Bank marketing.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource.
- Other Title:
- Companion to financial services marketing
- Place of Publication:
- London ; New York : Routledge, 2015.
- System Details:
- Mode of access: World Wide Web.
- text file
- Contents:
- pt. 1. The dynamic financial services marketing environment
- part 2. The financial services consumer and financial decision-making
- part 3. Managing financial services relationships and the customer experience
- part 4. Developing and managing the financial services offering
- part 5. Financial services pricing strategies
- part 6. Communicating and promoting financial services
- part 7. Distribution and delivery of financial services
- part 8. Corporate financial services marketing
- part 9. Alternate banking models
- part 10. Marketing malpractice and financial fiascos
- part 11. Moral and ethical issues in financial services marketing.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780203517390
- Access Restriction:
- Restricted for use by site license.
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