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The Routledge companion to identity and consumption / edited by Ayalla Ruvio and Russell W. Belk.
- Format:
- Book
- Series:
- Routledge companions in business, management and accounting
- Routledge handbooks
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Identity (Psychology).
- Consumption (Economics).
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xxiv, 418 pages) : illustrations.
- Place of Publication:
- London ; New York : Routledge, 2013.
- System Details:
- text file
- Contents:
- 1. What is the self in the context of consumption?
- 2. The dynamic self : transformation, change, support and control
- 3. Social and cultural aspects of self and consumption
- 4. Marketing and the self.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780203105337
- Access Restriction:
- Restricted for use by site license.
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