1 option
The Routledge companion to the future of marketing / edited by Luiz Moutinho, Enrique Brigné and Ajay K. Manrai.
- Format:
- Book
- Series:
- Routledge companions in business, management and accounting
- Routledge handbooks
- Language:
- English
- Subjects (All):
- Marketing--Forecasting.
- Marketing.
- Twenty-first century--Forecasts.
- Twenty-first century.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xxxi, 470 pages) : illustrations.
- Edition:
- First edition.
- Place of Publication:
- New York : Routledge, 2014.
- System Details:
- text file
- Contents:
- pt. 1. New paradigms and philosophical insights
- part 2. Contributions from other scientific fields
- part 3. Reconnecting with consumers and markets
- part 4. New methodological insights in scholarly research in the field.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780203103036
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.