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The Routledge companion to ethnic marketing / edited by Ahmad Jamal, Lisa Peñaloza and Michel Laroche.
- Format:
- Book
- Series:
- Routledge companions
- Routledge handbooks
- Language:
- English
- Subjects (All):
- Ethnic markets.
- Entrepreneurship--Social aspects.
- Entrepreneurship.
- Consumer behavior--Social aspects.
- Consumer behavior.
- Culture and globalization.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource.
- Other Title:
- Companion to ethnic marketing
- Place of Publication:
- New York : Routledge, 2015.
- System Details:
- Mode of access: World Wide Web.
- text file
- Contents:
- pt. 1. Why ethnic marketing?
- part 2. Processes of ethnic cultural change, socialization and technology
- part 3. Identity, space and ethnic entrepreneurship
- part 4. Globalization, religion and materialism
- part 5. Market segmentation and targeting
- part 6. Advertising
- part 7. Ethical and public policy issues in ethnic marketing.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9780203080092
- Access Restriction:
- Restricted for use by site license.
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