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Handbook of consumer psychology / edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes.
- Format:
- Book
- Series:
- Marketing and consumer psychology series ; 4.
- Routledge handbooks
- Marketing and consumer psychology series ; 4
- Language:
- English
- Subjects (All):
- Consumer behavior.
- Decision making.
- Marketing--Psychological aspects.
- Marketing.
- Advertising--Psychological aspects.
- Advertising.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xvi, 1273 pages) : illustrations.
- Place of Publication:
- New York : LEA/Psychology Press, 2008.
- System Details:
- text file
- Contents:
- 1. Introduction
- 2. Consumer information processing
- 3. Motivation, affect, and consumer decisions
- 4. Persuasion, attitudes, and social influence
- 5. Behavioral decision research
- 6. Products, preferences, places, and people
- 7. Consumer well-being
- 8. Advances in research methods.
- Notes:
- Includes bibliographical references and indexes.
- ISBN:
- 9780203809570
- Access Restriction:
- Restricted for use by site license.
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