The Routledge companion to marketing history / edited by D.G. Brian Jones and Mark Tadajewski.

Format:

Book

Contributor:

Jones, D. G. Brian (Donald Gordon Brian), 1955-

Tadajewski, Mark.

Series:

Routledge companions in business, management and accounting

Routledge handbooks

Language:

English

Subjects (All):

Marketing--History.

Marketing.

History.

Genre:

Electronic books.

Physical Description:

1 online resource (xix, 475 pages) : illustrations.

Other Title:

Companion to marketing history

Place of Publication:

Abingdon, Oxon ; New York : Routledge, 2016.

System Details:

Mode of access: World Wide Web.

text file

Contents:

1. The history of marketing practice / Mark Tadajewski and D.G. Brian Jones

2. Ancient and medieval marketing / Eric H. Shaw

3. A history of consumption in the United States / Terrence H. Witkowski

4. In search of the consumer : the history of market research from 1890 to 1960 / Stefan Schwarzkopf

5. Segmentation in practice : an historical overview of the eighteenth and nineteenth centuries / Ronald A. Fullerton

6. A history of brand identity protection and brand marketing / Ross D. Petty

7. History of packaging / Diana Twede

8. Distributive orders : the evolution of North American retailing / Barry E.C. Boothman

9. The study of British retail history : progress and agenda / Andrew Alexander

10. History of channels of distribution / Robert D. Tamilia

11. A history of advertising and sales promotion / Fred K. Beard

12. History of selling and sales management / Thomas L. Powers

13. In search of macromarketing history : eighteenth-century England as a case in point / Stanley Shapiro

14. US antitrust law and the practice of marketing / Ross D. Petty

15. EU competition law and the practice of marketing / Andrew D. Pressey

16. More than froth and bubble : marketing in Australia, 1788-1969 / Robert Crawford

17. Marketing history in Britain : from the ancient to internet eras / Richard A. Hawkins

18. Pre-confederation Canadian marketing history / Leighann C. Neilson and Delphin A. Muise

19. A history of modern marketing in China / Zhihong Gao

20. Towards marketing management : German marketing in the nineteenth and twentieth centuries / Ingo Köhler and Jan Logemann

21. History of marketing in India / Hari Sreekumar and Rohit Varman

22. Marketing history in Japan : changes in channel leadership / Yumiko Toda

23. A history of Danish advertising, market research, and retailing institutions : 1920-1960 / Erik Kloppenborg Madsen

24. The history of marketing in Russia / Karen F.A. Fox.

Notes:

Includes bibliographical references and index.

ISBN:

9781315882857

OCLC:

936379637

Access Restriction:

Restricted for use by site license.