1 option
Routledge handbook of sports marketing / edited by Simon Chadwick, Nicolas Chanavat and Michel Desbordes.
- Format:
- Book
- Series:
- Routledge international handbooks
- Routledge handbooks
- Language:
- English
- Subjects (All):
- Sports--Marketing.
- Sports.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xv, 407 pages) : illustrations.
- Other Title:
- Handbook of sports marketing
- Place of Publication:
- London ; New York : Routledge, 2016.
- System Details:
- Mode of access: World Wide Web.
- text file
- Contents:
- pt. 1. Brands
- part 2. Sponsorship
- part 3. Ambush marketing
- part 4. Customers, spectators and fans
- part 5. Media
- part 6. Marketing, ethics and development.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781315742021
- OCLC:
- 933433577
- Access Restriction:
- Restricted for use by site license.
The Penn Libraries is committed to describing library materials using current, accurate, and responsible language. If you discover outdated or inaccurate language, please fill out this feedback form to report it and suggest alternative language.