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The Routledge companion to contemporary brand management / edited by Francesca Dall'Olmo Riley, Jaywant Singh and Charles Blankson.
- Format:
- Book
- Series:
- Routledge companions in business, management and accounting
- Routledge handbooks
- Language:
- English
- Subjects (All):
- Branding (Marketing)--Management.
- Branding (Marketing).
- Internet marketing.
- Communication in marketing.
- Social responsibility of business.
- Genre:
- Electronic books.
- Physical Description:
- 1 online resource (xxxii, 583 pages) : illustrations.
- Edition:
- 1 edition.
- Other Title:
- Companion to contemporary brand management
- Place of Publication:
- New York : Routledge, 2016.
- System Details:
- Mode of access: World Wide Web.
- text file
- Contents:
- pt. 1. What is a brand and how do we measure its market performance?
- part 2. Strategic brand management
- part 3. Managing brand communication
- part 4. Branding to different audiences
- part 5. Branding different entities/products.
- Notes:
- Includes bibliographical references and index.
- ISBN:
- 9781315796789
- OCLC:
- 953735290
- Access Restriction:
- Restricted for use by site license.
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